Performance Marketing Specialist

6 hours ago

Udaipur, Rajasthan, India Webtter Full time US$ 90,000 - US$ 1,20,000 per year

Location: Only for udaipur inhouse

Experience Required: Minimum 3+ years of hands-on experience in end-to-end campaign management

About the Role

We are looking for a highly skilled
Performance Marketing Specialist with deep technical and strategic expertise
in Meta and Google Ads. The candidate should be results-driven and capable of consistently delivering high ROAS (Return on Ad Spend) while managing campaigns efficiently at scale.

Key Responsibilities

  • Campaign Strategy & Execution
  • Plan, create, and optimize high-performing campaigns across Meta Ads and Google Ads (Search, Display, YouTube, Shopping).
  • Conduct in-depth keyword research and align campaigns with product positioning and target audience needs.
  • Manage Google Merchant Center (GMC) feeds for e-commerce campaigns.
  • Tracking, Data & Tools
  • Implement and manage Google Tag Manager (GTM), pixel/event setups, and conversion tracking.
  • Work on Ads API integrations, troubleshoot data flow, and ensure accurate attribution.
  • Explore and integrate new ad-tech tools and automation to improve efficiency and performance.
  • Optimization & Scaling
  • Monitor campaign performance to maximize ROAS and reduce CPA.
  • Run A/B testing on creatives, ad copies, audiences, and landing pages.
  • Identify trends, insights, and scaling strategies backed by real data.
  • Analytics & Reporting
  • Prepare clear performance reports using Google Analytics/GA4 and platform dashboards.
  • Present actionable insights and improvement plans to management.

Key Requirements

  • Sound knowledge of:
  • Google Tag Manager (GTM) and pixel/event setups
  • Ads API setup and troubleshooting
  • Keyword research and product understanding
  • Google Merchant Center (GMC) for e-commerce advertising
  • 3+ years of proven, hands-on experience managing Meta and Google Ads campaigns with measurable ROAS improvements
  • Strong understanding of ad account structures, bid strategies, audience funnels, and attribution models
  • Highly analytical with a performance-first mindset and ability to turn data into action
  • Updated with latest ad tools, trends, and platform policy changes

What We Offer

  • Competitive salary with performance-linked incentives
  • Opportunity to manage high-budget campaigns with aggressive growth goals
  • A fast-paced, results-oriented work environment

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