Performance Marketing Specialist – Social
3 days ago
Key Responsibilities
● Develop, execute, and optimize performance marketing campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube).
● Manage campaign budgets, ensuring optimal pacing and alignment with cost-per-lead (CPL) and ROI targets.
● Build data-driven audience segments and execute campaigns across multiple hospital brands, services, and cities.
● Leverage AI tools (ChatGPT, Gemini, Meta Advantage Suite, Google Performance Max) for ideation, creative optimization, and targeting precision.
● Track key campaign metrics — reach, CTR, conversion rate, CPL, ROAS, and lead quality — to ensure continuous improvement.
● Generate weekly and monthly performance reports and dashboards, presenting actionable insights and recommendations.
● Collaborate with content, design, and analytics teams to ensure cohesive storytelling and data-backed creative execution.
● Conduct market and competitor analysis to identify growth opportunities and benchmark campaign performance.
● Ensure compliance with healthcare communication and advertising standards.
Job Type: Full-time
Pay: ₹40, ₹45,000.00 per month
Work Location: In person
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