Performance Marketing Specialist

8 hours ago


Andheri, Maharashtra, India Care Plus Facility Private Limited Full time ₹ 43,20,000 - ₹ 4,32,00,000 per year

Job Summary:

Responsible for driving measurable growth through data-driven digital campaigns, optimizing performance across channels to achieve maximum ROI.

Key Responsibilities:

  • Plan, execute & optimize Google Ads, Meta Ads, Display, and Remarketing
  • Conduct audience segmentation, keyword research, and campaign setup
  • Monitor KPIs (CPC, CPA, CTR, ROAS) and adjust strategies
  • Run A/B testing on creatives, landing pages & ad copies
  • Work closely with design & product teams to improve conversions
  • Set up conversion tracking, pixel, and analytics tools
  • Generate performance reports and present insights
  • Manage budgets and improve ROI across channels

Skills Required:

  • Strong knowledge of PPC, Paid Social Ads, and CRO
  • Google Ads & Meta Ads expertise
  • Analytical thinking & data interpretation
  • Familiarity with Google Analytics, Tag Manager, and tracking tools
  • Creativity in campaign strategies

Qualifications:

  • Degree in Marketing / Digital Marketing
  • Google/META certifications preferred

Job Types: Full-time, Permanent

Pay: ₹30, ₹35,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person



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