Performance Marketing Specialist
8 hours ago
Job Summary:
Responsible for driving measurable growth through data-driven digital campaigns, optimizing performance across channels to achieve maximum ROI.
Key Responsibilities:
- Plan, execute & optimize Google Ads, Meta Ads, Display, and Remarketing
- Conduct audience segmentation, keyword research, and campaign setup
- Monitor KPIs (CPC, CPA, CTR, ROAS) and adjust strategies
- Run A/B testing on creatives, landing pages & ad copies
- Work closely with design & product teams to improve conversions
- Set up conversion tracking, pixel, and analytics tools
- Generate performance reports and present insights
- Manage budgets and improve ROI across channels
Skills Required:
- Strong knowledge of PPC, Paid Social Ads, and CRO
- Google Ads & Meta Ads expertise
- Analytical thinking & data interpretation
- Familiarity with Google Analytics, Tag Manager, and tracking tools
- Creativity in campaign strategies
Qualifications:
- Degree in Marketing / Digital Marketing
- Google/META certifications preferred
Job Types: Full-time, Permanent
Pay: ₹30, ₹35,000.00 per month
Benefits:
- Provident Fund
Work Location: In person
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