Performance Marketing Specialist

2 days ago

Andheri East, Maharashtra, India Healthbidge Network Pvt. Ltd, Full time ₹ 40,000 - ₹ 60,000 per year

Role Overview

We are hiring a Performance Marketing Specialist – Social & Paid Media to lead digital campaigns that drive patient engagement and qualified leads across our hospital network.The role requires expertise in Meta Ads and Google Ads, a strong analytical approach, and the ability to leverage AI tools to optimize campaigns efficiently. The ideal candidate will manage ad budgets, achieve CPL targets, and deliver measurable ROI through high-performing, insight-driven campaigns.

Key Responsibilities

  • Develop, execute, and optimize performance marketing campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube).
  • Manage campaign budgets, ensuring optimal pacing and alignment with cost-per-lead (CPL) and ROI targets.
  • Build data-driven audience segments and execute campaigns across multiple hospital brands, services, and cities.
  • Leverage AI tools (ChatGPT, Gemini, Midjourney, Meta Advantage Suite, Google Performance Max) for ideation, creative optimization, and targeting precision.
  • Track key campaign metrics — reach, CTR, conversion rate, CPL, ROAS, and lead quality — to ensure continuous improvement.
  • Generate weekly and monthly performance reports and dashboards, presenting actionable insights and recommendations.
  • Collaborate with content, design, and analytics teams to ensure cohesive storytelling and data-backed creative execution.
  • Conduct market and competitor analysis to identify growth opportunities and benchmark campaign performance.
  • Ensure compliance with healthcare communication and advertising standards.

Requirements & Skills

  • 3–4 years of hands-on experience in Performance Marketing / Paid Media (preferably in healthcare, consumer, or agency environments).
  • Proven ability to manage and optimize campaigns across Meta Ads and Google Ads platforms.
  • Strong understanding of audience segmentation, budget allocation, and conversion tracking.
  • Proficiency in GA4, Looker Studio, Meta Business Suite, and ad analytics dashboards.
  • Working knowledge of AI-powered marketing tools for campaign optimization and automation.
  • Analytical mindset with strong interpretation and reporting skills.
  • Excellent communication and time-management abilities.

Job Types: Full-time, Permanent

Pay: ₹45, ₹50,000.00 per month

Benefits:

  • Health insurance

Work Location: In person

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