Copywriter Manager – Influencer Marketing

4 days ago

Bengaluru, Karnataka, India Ripple Links Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Overview

We are looking for a
Copywriter Manager
to lead and elevate the storytelling for our influencer marketing campaigns. The ideal candidate will be responsible for shaping brand narratives, managing tone of voice across multiple platforms, and ensuring engaging, impactful communication that resonates with audiences. This role requires a balance of
creative writing, strategic thinking, and team management
, with a strong focus on social media and influencer-driven content.

Key Responsibilities

  • Develop and oversee copy for influencer marketing campaigns across platforms, especially
    Instagram, YouTube, and emerging social media channels
    .
  • Craft compelling
    ad copies, video scripts, captions, blogs, case studies, and campaign narratives
    .
  • Collaborate with influencer managers, content teams, and creators to bring campaigns to life with engaging storytelling.
  • Ensure brand voice and messaging consistency across all deliverables.
  • Guide and mentor a team of writers to produce high-quality, on-brand content.
  • Stay on top of
    social media trends, cultural moments, and digital innovations
    to drive fresh and relevant copy.
  • Support B2B communication through case studies, presentations, and thought leadership content.
  • Manage copy workflows, timelines, and quality control for multiple campaigns simultaneously.

Desired Skills & Experience

  • Proven experience as a
    Copywriter/Copy Lead/Manager
    in influencer marketing, social media, advertising, or digital marketing.
  • Strong writing, editing, and storytelling skills with the ability to adapt to different tones and audiences.
  • Excellent understanding of influencer and digital ecosystems, particularly Instagram and YouTube.
  • Strategic mindset with the ability to convert campaign objectives into compelling narratives.
  • Strong organizational and time-management skills to handle multiple projects in a fast-paced environment.
  • Proactive leader who can mentor, inspire, and manage a team of writers.
  • Knowledge of new media trends, audience behavior, and digital-first communication styles.

About Ripple Links

Ripple Links is an award-winning influencer marketing company that champions influencer-first strategies and campaigns. With the right blend of
creativity, technology, and people
, we design campaigns that drive engagement and impact.

We understand influencers and creators like no other, having worked with top names across
fashion, food, entertainment, comedy, and lifestyle
. Our collaborations span
A-listers and digital creators
, making us one of the most trusted partners for brands in the influencer space.

  • At Ripple Links, we thrive in a
    fast-paced, collaborative, and creative environment
    . We're looking for candidates who are
    imaginative, adaptable, and excited to craft stories that shape digital culture
    .

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