Influencer Marketing Manager

2 days ago

Bengaluru, Karnataka, India Qrata Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities


• Develop and execute influencer marketing strategies across social media platforms (Instagram, YouTube, LinkedIn, etc.)

  • Identify, evaluate, and onboard relevant influencers and content creators aligned with the brands identity.

  • Negotiate contracts, manage budgets, and ensure ROI-driven collaborations.


• Build and maintain strong relationships with influencers, agencies, and other partners.


• Track, analyze, and report performance metrics (engagement, reach, conversions, ROI) of influencer campaigns.

  • Collaborate with internal teams (brand, performance, and creative) to ensure influencer content aligns with overall marketing objectives.


• Stay updated on influencer marketing trends, competitor activities, and emerging platforms.

Requirements

  • 35 years of proven experience in influencer marketing, preferably in consumer-facing brands


• Strong understanding of social media platforms and influencer ecosystems.

  • Excellent communication and negotiation skills.


• Data-driven mindset with the ability to analyze campaign performance and optimize strategies.

Ability to multitask and manage multiple campaigns simultaneously.

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