Influencer Marketing Manager

3 days ago

Bengaluru, Karnataka, India upGrad Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Description - Influencer Marketing Manager

About the Role

We are looking for a creative and data-driven Influencer Marketing Manager to lead and scale our influencer partnerships at upGrad School of Technology. This is a mid-senior level role for someone who can own strategy while driving execution with speed and precision. You will work closely with creators, agencies, and cross-functional teams to build impactful influencer-led campaigns that drive awareness, trust, and conversions for our programs.

Key ResponsibilitiesStrategy & Planning

  • Design and execute influencer marketing strategies to drive brand awareness and lead generation.
  • Identify, evaluate, and onboard influencers across YouTube, Instagram, LinkedIn, and emerging platforms.
  • Develop content themes, campaign calendars, and collaboration models aligned with brand objectives.

Campaign Execution

  • Manage end-to-end influencer campaigns: outreach, negotiations, briefs, contracts, content approvals, and performance tracking.
  • Ensure influencer content aligns with brand guidelines, messaging, and compliance requirements.
  • Experiment with different campaign formats (long-form, reels, live sessions, testimonials, collaborations).

Partnerships & Relationship Management

  • Build long-term relationships with top influencers, micro-creators, and agencies.
  • Act as the primary liaison between influencers and internal teams.
  • Manage influencer engagement budgets and optimize ROI.

Performance & Insights

  • Define and track KPIs: reach, engagement, sentiment, lead contribution, and conversions.
  • Use analytics tools to measure campaign impact and generate actionable insights.
  • Continuously optimize influencer mix and content formats based on data.

Leadership & Collaboration

  • Mentor and guide junior team members in influencer outreach and execution.
  • Collaborate with brand, performance marketing, content, and PR teams to ensure integrated campaigns.
  • Stay updated on influencer marketing trends, competitor activities, and platform innovations.

Requirements

  • 3-5 years of experience in influencer marketing, creator partnerships, or digital marketing, preferably in consumer-facing or edtech brands.
  • Proven track record of running successful influencer campaigns with measurable business impact.
  • Strong negotiation and relationship-building skills with influencers and agencies.
  • Creative eye for content and ability to brief influencers effectively.
  • Analytical mindset with comfort in working with campaign metrics and data tools.
  • Excellent communication and project management skills.

What Success Looks Like

  • High-quality influencer collaborations that build brand credibility and reach.
  • Consistent contribution of influencer marketing to awareness, leads, and conversions.
  • Long-term partnerships established with top influencers and creators.
  • Efficient campaign execution with strong ROI on influencer spends.
  • Recognition of upGrad School of Technology as a trusted brand within influencer and student communities.

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