Influencer Marketing Manager

2 days ago

Bengaluru, Karnataka, India upGrad Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Description - Influencer Marketing Manager

About the Role

We are looking for a creative and data-driven Influencer Marketing Manager to lead and scale our influencer partnerships at upGrad School of Technology. This is a mid-senior level role for someone who can own strategy while driving execution with speed and precision. You will work closely with creators, agencies, and cross-functional teams to build impactful influencer-led campaigns that drive awareness, trust, and conversions for our programs.

Key ResponsibilitiesStrategy & Planning

  • Design and execute influencer marketing strategies to drive brand awareness and lead generation.
  • Identify, evaluate, and onboard influencers across YouTube, Instagram, LinkedIn, and emerging platforms.
  • Develop content themes, campaign calendars, and collaboration models aligned with brand objectives.

Campaign Execution

  • Manage end-to-end influencer campaigns: outreach, negotiations, briefs, contracts, content approvals, and performance tracking.
  • Ensure influencer content aligns with brand guidelines, messaging, and compliance requirements.
  • Experiment with different campaign formats (long-form, reels, live sessions, testimonials, collaborations).

Partnerships & Relationship Management

  • Build long-term relationships with top influencers, micro-creators, and agencies.
  • Act as the primary liaison between influencers and internal teams.
  • Manage influencer engagement budgets and optimize ROI.

Performance & Insights

  • Define and track KPIs: reach, engagement, sentiment, lead contribution, and conversions.
  • Use analytics tools to measure campaign impact and generate actionable insights.
  • Continuously optimize influencer mix and content formats based on data.

Leadership & Collaboration

  • Mentor and guide junior team members in influencer outreach and execution.
  • Collaborate with brand, performance marketing, content, and PR teams to ensure integrated campaigns.
  • Stay updated on influencer marketing trends, competitor activities, and platform innovations.

Requirements

  • 3-5 years of experience in influencer marketing, creator partnerships, or digital marketing, preferably in consumer-facing or edtech brands.
  • Proven track record of running successful influencer campaigns with measurable business impact.
  • Strong negotiation and relationship-building skills with influencers and agencies.
  • Creative eye for content and ability to brief influencers effectively.
  • Analytical mindset with comfort in working with campaign metrics and data tools.
  • Excellent communication and project management skills.

What Success Looks Like

  • High-quality influencer collaborations that build brand credibility and reach.
  • Consistent contribution of influencer marketing to awareness, leads, and conversions.
  • Long-term partnerships established with top influencers and creators.
  • Efficient campaign execution with strong ROI on influencer spends.
  • Recognition of upGrad School of Technology as a trusted brand within influencer and student communities.

  • Influencer Marketing Intern

    4 days ago

    Bengaluru, Karnataka, India Confluencr - Global Influencer Marketing Agency Full time ₹ 4,00,000 - ₹ 8,00,000 per year

    About UsConfluencr is redefining influencer marketing for IndiaWith 100+ team members and campaigns across 15+ countries, we've helped over 700 brands—from skincare giants and electric vehicles to edtech disruptors and real estate leaders - build influence that drives action. We blend cutting-edge tech with a marketer's mindset.Our in-house systems help us...

  • Influencer Marketing Manager

    5 days ago

    Bengaluru, Karnataka, India The Wellness Shop Full time ₹ 4,00,000 - ₹ 6,00,000 per year

    Job Title: Influencer Marketing ManagerLocation: BengaluruExperience Required: 4+ YearsIndustry Preference: Skincare / Beauty / Clean Beauty / Personal Care / D2CCTC:4-6 LPAAbout The Wellness ShopThe Wellness Shop is a fast-growing clean beauty brand committed to creating safe, effective, and sustainable skincare and haircare products. Our mission is...

  • Manager of Influencer Marketing

    2 weeks ago

    Bengaluru, Karnataka, India Fame n Festum Experiences Full time ₹ 3,00,000 - ₹ 6,00,000 per year

    About Famenfestum ExperiencesFamenfestum Experiences is where creativity meets celebration.We design and manage extraordinary experiences — from soccer and cricket tournaments to corporate shows, concerts, weddings, and annual sports events.Our mission is to turn every moment into a memorable story through powerful brand collaborations, audience...

  • Influencer Marketing

    2 weeks ago

    Bengaluru, Karnataka, India _&Circus Full time US$ 40,000 - US$ 80,000 per year

    Job Overview:As an Influencer Marketing Intern at Tailor & Circus, you will have the opportunity to gain hands-on experience in executing influencer marketing campaigns, collaborating with social media influencers, and contributing to the overall marketing strategy. This role is ideal for someone who is passionate about social media, influencer culture and...

  • Influencer Marketing

    5 days ago

    Bengaluru, Karnataka, India DANGURA DIGITAL Full time ₹ 2,40,000 - ₹ 3,60,000 per year

    Dangura Digital is a creative advertising and digital marketing agency focused on helping brands grow through strategy, storytelling, and digital innovation. We work across multiple industries to deliver impactful campaigns — from social media and influencer marketing to full-scale brand launches.Role Overview:We are seeking an experienced Influencer...

  • Influencer Marketing

    6 days ago

    Bengaluru, Karnataka, India SM Group Full time ₹ 3,00,000 - ₹ 4,20,000 per year

    Location: Kudlu Gate, BangaloreExperience: Minimum 1 - 3 yearsSalary: ₹25,000 to ₹35,000 per monthReporting to: Head of Influencer MarketingEmployment Type: Full timeJob Overview: We are looking for a passionate and dynamic Influencer Marketing Executive to join our marketing team In this role, you will be responsible for identifying, engaging, and...

  • Influencer Marketing Manager

    6 days ago

    Bengaluru, Karnataka, India Airlearn Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Location: Bengaluru, onsiteWe are looking for a Senior Growth Associate who specializes in user-generated content (UGC), influencer marketing, and short-form video content to accelerate brand awareness and customer acquisition.As the Senior Growth Associate, you will develop and execute growth strategies centered around authentic UGC and influencer-driven...

  • Influencer Marketing Manager

    2 days ago

    Bengaluru, Karnataka, India Bon Journée Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Company DescriptionBon Journée is a contemporary design house inspired by fashion destinations across the world. From Italian elegance to Tokyo's minimalism, we craft timeless essentials for the modern man who values quality, finesse and confidence.Role DescriptionWe are seeking a dynamic and culturally tunedInfluencer Marketing Managerto build and scale...

  • Influencer Marketing

    2 days ago

    Bengaluru, Karnataka, India HiveMinds Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Key Responsibilities:Execute influencer marketing campaigns end-to-end.Identify and coordinate with influencers and agencies.Oversee content creation and timely deliveries.Track and report campaign performance.Support the content and social media team with creative inputs.Skills Required:Basic understanding of influencer marketing and content trends.Strong...

  • B2B and Influencer Marketing manager

    1 week ago

    Bengaluru, Karnataka, India Tradejini Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionTradejini is dedicated to building cutting-edge products for the trading and investing community, making trades "simple and seamless" through a single platform. We value fresh ideas and encourage those with innovative concepts for the stock broking and tech industry to reach out. As members of NSE, BSE, MCX, and MCX-SX, we charge a...