Influencer Marketing Manager

5 days ago

Bengaluru, Karnataka, India The Wellness Shop Full time ₹ 4,00,000 - ₹ 6,00,000 per year

Job Title:
 Influencer Marketing Manager

Location:
 Bengaluru

Experience Required:
 4+ Years

Industry Preference:
 Skincare / Beauty / Clean Beauty / Personal Care / D2C

CTC:
4-6 LPA

About The Wellness Shop

The Wellness Shop
 is a fast-growing 
clean beauty brand
 committed to creating safe, effective, and sustainable skincare and haircare products. Our mission is to redefine conscious beauty by combining high-quality ingredients with transparency and ethical practices.

Role Overview

We are seeking a 
dynamic and experienced Influencer Marketing Manager
 with a strong background in the 
skincare and beauty industry
. The ideal candidate will be responsible for building and executing influencer marketing strategies that enhance brand awareness, drive conversions, and support new product launches. This role requires hands-on experience managing influencer collaborations, working with agencies, and analyzing campaign performance through measurable, result-driven metrics.

Key Responsibilities

  • Develop and execute a comprehensive 
    influencer marketing strategy
     to strengthen The Wellness Shop's brand presence across digital platforms.
  • Identify, evaluate, and collaborate with 
    high-quality influencers, content creators, and celebrity partners
    aligned with the brand's positioning.
  • Build and maintain strong relationships with 
    influencer marketing agencies
     to ensure seamless execution and performance tracking.
  • Strategically plan and manage influencer campaigns for 
    new product launches, seasonal promotions, and brand awareness initiatives.
  • Negotiate deliverables, budgets, and contracts with influencers and agencies while ensuring cost efficiency and ROI.
  • Define and monitor key 
    performance metrics (engagement rate, reach, impressions, conversions, EMV, ROI, etc.)
     for all influencer activities.
  • Analyze campaign data and prepare detailed performance reports with actionable insights for future optimization.
  • Collaborate closely with the 
    creative, digital marketing, and product teams
     to ensure cohesive messaging and brand representation.
  • Identify new opportunities and emerging influencer trends to scale brand visibility and credibility.
  • Ensure all influencer content aligns with brand guidelines, communication tone, and regulatory compliance.

Required Skills & Qualifications

  • Bachelor's or Master's degree in Marketing, Communications, or a related field.
  • Minimum 
    4 years of experience in influencer marketing
     within the 
    skincare, beauty, or clean beauty industry
    .
  • Proven experience managing influencer campaigns through 
    agencies and direct collaborations
    .
  • Strong understanding of influencer marketing platforms, tools, and 
    performance metrics
     (CPE, CPM, ROI, engagement, conversions).
  • Demonstrated success in executing campaigns with 
    measurable business impact
     and scaling brand visibility.
  • Excellent communication, negotiation, and relationship management skills.
  • Creative mindset with strategic thinking and data-driven decision-making abilities.
  • Ability to multitask, manage multiple campaigns, and meet tight deadlines.

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