SEO & Performance Marketing Executive

2 weeks ago

Remote, India SocioLoca Full time ₹ 3,60,000 - ₹ 8,40,000 per year
  • Experience- Minimum 2-3 years of experience
  • Type- Full time, Monday- Friday
  • Industry- Digital Marketing
  • Company Name- SocioLoca
  • Company Location- India, Dubai
  • Job Placement - Pune, India

Requirements:

  • Exemplary Communication skills & grasp over the English language
  • Thorough knowledge of the Digital Marketing Industry
  • Experience - 2+ Years
  • Age Group
  • Educational Qualification- Bachelor's Degree or Higher

Job Description

SEO

  • Understanding of search engine algorithms and ranking methods
  • Familiarity with Google Analytics for tracking organic traffic and conversions
  • Experience with website optimization tools (e.g., SEMrush, Ahrefs, Screaming Frog)
  • Working knowledge of search engine optimization practices
  • Familiarity with WordPress or other content management systems
  • Ability to keep pace with SEO, search engine, social media, and internet marketing industry trends
  • Develop and optimize SEO campaigns to improve search rankings and organic traffic
  • Conduct competitive analysis and keyword research
  • Set measurable goals for organic traffic and rankings
  • Monitor daily performance metrics and SEO strategy effectiveness
  • Collaborate with marketing team on SEO strategies
  • Monitor search engine algorithms for changes
  • Employ UX and conversion rate optimization to turn visitors into active users
  • Implement link-building campaigns aligned with client goals
  • Administer search engine programs (e.g., XML sitemaps, webmaster tools) for reporting
  • Update content and website links for optimization
  • Manage and retain keyword list updates
  • Track and compare search results through primary channels
  • Provide ideas for creative copywriting

Performance Marketing

  • Knowledge of Facebook, Google, and Instagram Ads, including changes post-latest iOS updates
  • Ad strategy development based on insights and client targets
  • Pixel setup and multifunnel setups
  • Knowledge of Google Tag Manager, Merchant Center, Google Analytics setup.
  • Work with company's supervisor in developing strategies for project management and execution
  • Set up, manage, and optimize ad campaigns on Facebook, Google, and Instagram
  • Handle pixel/multifunnel setups, tag manager, merchant center, and analytics
  • Set up new accounts and campaigns on Facebook and Google
  • Assist in managing and tracking keyword bids, expenditure caps, and account metrics
  • Produce reports for ad management and insights
  • Check and monitor existing ad campaigns; make optimization recommendations
  • Suggest creative ad campaigns and templates
  • Optimize ads based on results; suggest and implement strategies
  • Plan, develop, and create advertising campaigns
  • Form effective Google Ad strategies
  • Assist with ongoing campaigns
  • Provide strategic analysis and feedback on advertising campaigns
  • Coordinate and guide creative services, media strategy, and social media management
  • Work with sales and advertising team to develop product promotions
  • Coordinate with writers, graphic artists, and other departments to execute advertising projects
  • Ability to assimilate, understand, and add action points to data received
  • Work with multiple brands during projects

Job Type: Permanent

Pay: ₹30, ₹35,000.00 per month

Benefits:

  • Work from home

Work Location: Remote

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