Performance

1 week ago

Mumbai, Maharashtra, India TimesPro Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Assistant Manager - Performance Marketing

Mumbai,

Performance Marketing

ABOUT US TimesPro strives to embody the values of Education 4.0: Learner-centric, industry-relevant, role-specific, and technology-enabled, with a goal of making learning accessible for anyone who seeks to grow. TimesPro aims to fulfil aspirations of by making excellence accessible through learner-centric innovations and global collaborations. Established in 2013, we are the award-winning H. EdTech initiative of the Times Of India Group, catering to the learning needs of Indians with aspirations of career growth. We offer a variety of created and curated learning programmes across a range of categories, industries, and age groups. They include employment-oriented Early Career courses across BFSI, e-Commerce, and technology sectors; Executive Education for working professionals in collaboration with premier national and global educational institutions; and Enterprise Solutions for learning and development interventions at the organizational level. Visit us at

JOB DESCRIPTION

TimesPro is seeking a data-driven and results-oriented Performance Marketing Manager to help us grow of our Early Careers Business. You will be trusted with the responsibility to scale up & also optimize programs within Early Careers segment, as owner of crafting and executing high-performing performance marketing campaigns.

Responsibilities:


• Lead execution for all Performance Marketing channels for Early Careers: Leverage your expertise in paid advertising platforms (Facebook, Google Ads, LinkedIn etc.) and affiliate marketing to manage campaigns for lead acquisition & admissions for your portfolio under Early Careers.


• Optimize for Lower Funnel Metrics: Go beyond Leads and optimize campaigns for key metrics (Applications, Admissions) aligned with TimesPro's business goals.


• Campaign Strategist: Analyze data from past campaigns, competitor trends, and market insights to inform strategic campaign decisions and media plan development.


• Data-Driven Optimization: Continuously monitor campaign performance, analyze results, and make data-backed adjustments to maximize ROI and campaign efficiency.


• Creative Collaboration: Collaborate with the creative team to ensure that ad copy, content, and creatives resonate with target audiences and drive user acquisition.


• Stakeholder Collaboration: Ability to work, strategize cross functionally internally with internal stakeholders and externally with agencies and partners.


• Reporting & Insights: Prepare comprehensive daily, weekly, and monthly reports that provide actionable insights on campaign performance, user acquisition costs, and user engagement.

EXPERTISE AND QUALIFICATIONS


• 5+ years of experience in Performance marketing with a proven track record of driving lead acquisition with focus on optimization.


• Experience with paid advertising platforms (Facebook Ads, Google Ads, etc.) and affiliate marketing.


• Strong data analysis skills with the ability to translate data insights into actionable campaign strategies is a must.


• Good communication skills with the ability to collaborate effectively across internal teams (creative, product) is a plus.
• Past experience in Edtech segment serving low ARPU is a must.


• Past experience in managing campaign execution for 18-26 age bracket & delivering efficient CPLs is a plus.


• Experience with Salesforce is a plus.


• Bachelor's degree in Marketing, Advertising, or a related field preferred.

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