
Area Sales Manager- Bhopal
5 days ago
Role & responsibilities
1. Sales Planning & Target Achievement
Prepare and execute monthly/quarterly sales plans to achieve assigned volume and value targets.
Forecast sales and ensure timely stock availability in the market.
Monitor sales trends and take corrective actions to achieve goals.
2. Team Management
Lead and motivate Sales Officers / Territory Sales Executives to deliver on KPIs.
Conduct regular market visits with team members for coaching and performance tracking.
Provide training on sales techniques, product knowledge, and market execution standards.
3. Distributor & Channel Management
Appoint, onboard, and manage distributors in the assigned geography.
Ensure distributors maintain adequate inventory, timely order placement, and on-time payment.
Conduct distributor reviews to assess sales growth, ROI, and compliance with company policies.
4. Market Execution & Visibility
Implement trade marketing programs, schemes, and promotions to drive brand visibility.
Ensure planogram compliance, shelf space visibility, and POSM placement.
Expand market reach by increasing retail coverage in both urban and rural areas.
5. Market Intelligence & Competition Tracking
Monitor competitor activities and report insights for strategic decision-making.
Identify market opportunities, gaps, and threats in the territory.
6. Reporting & Compliance
Maintain accurate MIS, sales reports, and market feedback.
Ensure adherence to company SOPs, pricing policies, and legal compliance.
Preferred candidate profile
Must-Have Requirements:
Graduate in any discipline (MBA in Sales/Marketing preferred).
8-12 years of experience in FMCG channel sales, with at least 3 years in a supervisory/ASM role for MP & CG.
Strong distributor and retail channel management skills.
Proven ability to lead a sales team and achieve targets.
Excellent communication, negotiation, and analytical skills.
Proficiency in MS Excel, PowerPoint, and reporting tools.
Good-to-Have:
Prior experience in Tea/Beverage/FMCG/Food categories.
Understanding of trade marketing and brand activation strategies.
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