Assistant Marketing Manager Retail

2 days ago

Noida, Uttar Pradesh, India SmartDukaan Full time ₹ 5,40,000 - ₹ 7,20,000 per year

Job Description – Assistant Manager – BTL & Retail Marketing (Mobile Handset Industry)

Interested Candidate share your CV on -

Location: Delhi / Noida

Experience: 4 - 5 years

Industry Preference: Mobile Handset / Consumer Electronics Retail

About the Role

We are seeking a Marketing Professional from the mobile handset retail industry with strong expertise in BTL Marketing, Retail Marketing , Retailer Engagement and Vendor Management. The candidate will be responsible for driving retail visibility, in-shop branding, promotional campaigns, and marketing campaigns to strengthen brand presence and support sales.

Key Responsibilities

  • Plan and execute BTL activities such as roadshows, in-shop promotions, college activations, RWA programs, mall activations, and product launches.
  • Manage retail branding (POSM, signage, displays, dealer boards, kiosks) across mobile handset retail outlets and distributors.
  • Handle vendor management – negotiation, onboarding, billing, and ensuring timely execution.
  • Retailer Relationship building and management.
  • Monitor and evaluate budget utilization, ROI of marketing campaigns, and brand visibility at the store level.
  • Coordinate with sales teams, channel partners, and distributors to drive effective marketing campaigns.
  • Track competitor marketing activities in handset retail and suggest innovative strategies.
  • Support new handset launches with activations, promotional tie-ups, and retail branding.
  • Prepare and maintain MIS reports on marketing execution and spend.

Key Skills & Competencies

  • Strong knowledge of BTL and retail marketing in the mobile handset industry.
  • Proven ability in vendor management and coordination with retailers.
  • Budget planning and ROI-driven campaign execution.
  • Excellent communication, negotiation, and market analysis skills.

Qualifications

  • Graduate/Post-Graduate in Marketing, Business, or related field.
  • 4–5 years of relevant experience in BTL/Retail Marketing roles in Mobile Handset or Consumer Electronics companies.
  • Previous experience with brands like Oppo, Vivo, Lava, Samsung, Nokia, Xiaomi, Realme, Micromax will be preferred.

Job Type: Full-time

Pay: ₹45, ₹60,000.00 per month

Work Location: In person

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