
Assistant Marketing Manager
2 weeks ago
Date posted: 15 September 2025
Pay: ₹20, ₹25,000.00 per month
Job description:
Job Description – Assistant Manager – BTL & Retail Marketing (Mobile Handset Industry)
Interested Candidate share your CV on -
Location: Delhi / Noida
Experience: 4 - 5 years
Industry Preference: Mobile Handset / Consumer Electronics Retail
About the Role
We are seeking a Marketing Professional from the mobile handset retail industry with strong expertise in BTL Marketing, Retail Marketing , Retailer Engagement and Vendor Management. The candidate will be responsible for driving retail visibility, in-shop branding, promotional campaigns, and marketing campaigns to strengthen brand presence and support sales.
Key Responsibilities
- Plan and execute BTL activities such as roadshows, in-shop promotions, college activations, RWA programs, mall activations, and product launches.
- Manage retail branding (POSM, signage, displays, dealer boards, kiosks) across mobile handset retail outlets and distributors.
- Handle vendor management – negotiation, onboarding, billing, and ensuring timely execution.
- Retailer Relationship building and management.
- Monitor and evaluate budget utilization, ROI of marketing campaigns, and brand visibility at the store level.
- Coordinate with sales teams, channel partners, and distributors to drive effective marketing campaigns.
- Track competitor marketing activities in handset retail and suggest innovative strategies.
- Support new handset launches with activations, promotional tie-ups, and retail branding.
- Prepare and maintain MIS reports on marketing execution and spend.
Key Skills & Competencies
- Strong knowledge of BTL and retail marketing in the mobile handset industry.
- Proven ability in vendor management and coordination with retailers.
- Budget planning and ROI-driven campaign execution.
- Excellent communication, negotiation, and market analysis skills.
Qualifications
- Graduate/Post-Graduate in Marketing, Business, or related field.
- 4–5 years of relevant experience in BTL/Retail Marketing roles in Mobile Handset or Consumer Electronics companies.
- Previous experience with brands like Oppo, Vivo, Lava, Samsung, Nokia, Xiaomi, Realme, Micromax will be preferred.
Job Type: Full-time
Work Location: In person
Job Type: Full-time
Pay: ₹20, ₹25,000.00 per month
Work Location: In person
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