Marketing Manager

Company Description
Cathay is a leading premium travel lifestyle brand based in Hong Kong, offering products and services across four lines of business – Premium Travel, Cargo, Low-Cost Travel and Lifestyle. The Cathay Group comprises premium full-service airline Cathay Pacific, Cargo business like Cathay Cargo, low-cost airline HK Express, express all-cargo carrier Air Hong Kong, and various other subsidiaries.

Cathay Pacific was founded in Hong Kong in 1946. The Group has been deeply committed to its home base, extending to the rest of Greater Bay Area, and making substantial investments to develop Hong Kong as one of the world's leading international aviation centres.

Join us and discover just how far you can go

Role Introduction

To develop and execute local marketing campaigns to boost traffic and increase direct sales revenue to achieve and exceed target.

Key Responsibilities

Revenue Generation and Campaigns

• Adapt Head Office campaigns to be effective in the local market
• Ensure effectiveness of local campaigns by checking local language and cultural considerations to achieve the desired result
• Actively leverage local contacts, insights and opportunities to drive additional revenue, develop new fare products, and segments
• Actively promote ancillary features to generate additional revenue

Partnerships

• Build and maintain partnerships aligned with the global partnerships strategy to promote fares and ancillary revenue
• Partner with local agencies to deliver campaign concepts through to production, execution including analysing the results and identifying areas for improvement

Insights Gathering, Reporting and Collateral

• Provide the regional team with insights into regional monthly competitive intelligence on major news
• Raise local marketing collateral requirements to the Regional Head
• Ensure stock and orders of collateral is maintained to appropriate levels

Agency Management

• Prepare marketing briefs for local marketing materials / needs

Loyalty

• Devise and execute regional membership recruitment campaigns (Marco Polo, Asia Miles, Registered Users) aligned with Head Office initiatives

Social Media

• Assist to manage the social media content strategy and report on engagement and performance of social channels as required

Requirements
Academic Qualifications

• Graduation in any discipline is a must
• Certification in a Marketing would be an advantage

Knowledge, Skills, Training And Experience

• At least two years' recent experience in a marketing field
• Fluent in spoken and written English and local language (if applicable)
• Experience in leading a team to success in a target driven environment
• Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
• Capable of working on multiple projects simultaneously
• Communications style is naturally aligned with Cathay Pacific's style
• Ability to cope with constant change

Benefits

Cathay is proud to offer eligible employees competitive compensation & benefits package, as varied by location, regularly scheduled hours worked, length of employment and employment status as highlighted below.

• Travel Privileges on Cathay Pacific Airways Global Network
• Extensive well-being programs including health and employee assistance program benefits to help you stay well.
• Paid Leave
• If this position requires a uniform, a uniform allowance will be provided.

Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only.

All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

We thank all candidates for your interest in Cathay, and regret that only shortlisted candidates will be notified. Candidates not notified within eight weeks may consider their application unsuccessful.

All job opportunities are published exclusively on our official website. We advise applicants not to apply through or respond to any third-party websites or domains. Kindly exercise caution and avoid unsolicited offers from unofficial sources.