Marketing Manager
2 weeks ago
Talasha is hiring a
Marketing Manager
for India's Premier Indoor Play Center & Party Venue for kids, based out of Mumbai. This fast-growing chain has 10+ centres across premium locations all across India. This is an impactful role in growing brand awareness & recall via multi-channel & integrated brand marketing
Responsibilities -
- Develop & execute comprehensive branding & marketing strategies, to strengthen brand narratives & presence.
- Work on brand marketing via integrated digital & offline channels to ensure alignment on brand messaging, positioning & reach
- Lead offline Go-to-Market communications & campaigns
- Help brand build collaborations, associations & partnerships with schools, corporates and other forums
- Lead participation in relevant industry events to aid in building brand awareness
- Help brand get barter publicity by tying up with publication houses
- Work with the agency to create compelling social media campaign calendars that align with brand identity, values, and messaging - providing ongoing oversight for consistency across digital channels (meta, youtube, google).
- Influencer Marketing: Identify, reach out, negotiate, and manage influencer collaborations across platforms.
- Coordinate with the design team to create and implement branding assets, including digital content, social media creatives, website banners, print materials and promotional items.
- Manage relationships & be the primary point of contact for external partners, including creative agencies, marketing consultants, PR firms, and suppliers
Good to Have -
- At least 3 years in brand marketing with experience in both offline & digital platforms
- Proficiency in communication
- Experience liaising with agencies & working in individual contributor roles
CTC - Upto Rs. 9LPA (Basis last drawn)
Location - Lower Parel, Mumbai
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