Marketing Manager

3 days ago

Mumbai Metropolitan Region, India EdgeVantage Full time

Location:
Sakinaka (Andheri) Mumbai

Experience:
3–5 years in a D2C or digital-first brand

We're looking for a Marketing Manager for our client, who can take charge of growth (not performance marketing) of mattresses & beyond - driving cross-sell, referrals, retention, CRO, and partnerships that directly impact revenue.

Role And Responsibilities

  • Cross-Selling & Retention Marketing
  • Grow revenue from non-mattress products (pillows, protectors, sheets, etc.) through targeted campaigns and smart merchandising.
  • Run retention and lifecycle campaigns across Email, WhatsApp, and CRM to bring customers back.
  • Build automations for post-purchase, cross-sell, and win-back journeys.
  • Partner with content and design to make communication sharp, relatable, and on-brand.
  • Referral & Returning Customer Growth
  • Scale the Flo Referral Program - increase participation and its share of total revenue.
  • Improve returning customer rates through better experiences, offers, and communication loops.
  • Use data from Shopify and referral tools to identify gaps and double down on what's working.
  • Shopify & Conversion Rate Optimization (CRO)
  • Manage and update Flo's Shopify website - from new launches and offers to experience enhancements.
  • Execute CRO recommendations shared by external experts; track outcomes through Shopify analytics.
  • Run A/B tests to improve product page performance, checkout flow, and overall conversion rate.
  • Strategic Projects & Partnerships
  • Lead brand collaborations to unlock new customer acquisition opportunities.
  • Support international expansion by helping launch Flo's first international Shopify store.
  • Execute ad-hoc experiments and report on learnings to guide future initiatives.
  • Data, Insights & Reporting
  • Track all KPIs - cross-sell %, referral revenue %, returning customer rate, conversion rate, etc.
  • Present insights with clear actionables to improve revenue and customer lifetime value.
  • Maintain dashboards across Shopify, Google Analytics, and CRM platforms.

Requirements

  • 3–5 years of experience in ecommerce or growth marketing roles within a D2C brand.
  • Proficiency in Shopify and CRM tools (Klaviyo, WebEngage, Clevertap, or similar).
  • Strong data orientation - you make decisions based on insights, not instincts.
  • Proven record in running retention, referral, or CRO-led growth initiatives.
  • Excellent coordination skills and the ability to manage multiple projects simultaneously.
  • Bonus: Exposure to international D2C markets or multi-store setups.

Skills: d2c,campaigns,shopify,crm tools,clevertrap,klaviyo,analytics,conversion rate optimization,cro,e-commerce,webengage,marketing,growth marketing,retention marketing,communication

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