Marketing Manager

About The Role
We are looking for a Marketing Manager who can drive content-led marketing initiatives, manage our digital presence, and ensure consistent storytelling across all touch points. The ideal candidate is both strategic and hands-on comfortable managing website content, writing high-quality assets, and collaborating across teams to bring campaigns to life.

Responsibilities

• Content Creation and Management
• Plan, write, and manage content for marketing initiatives including blog articles, social campaigns, landing pages, customer journey templates, email sequences, one-pagers, product updates, and case studies.
• Translate technical product features (e.g., audience segmentation, campaign workflows) into clear business benefits for multiple personas from marketing ops teams to CMOs.
• Map content to different stages of the customer journey and tailor messaging for each channel.
• Maintain brand voice and editorial standards across all communications.
• Build and manage the content calendar; ensure timely delivery of campaigns.
• Website and Campaign Management
• Manage and update website content to align with new releases, campaigns, and product positioning.
• Work closely with the design team to create cohesive campaign assets
• Collaborate with product marketing to keep messaging consistent and assets updated as features evolve.
• Use analytics tools (Google Analytics, Search Console, social insights) to monitor performance metrics such as traffic, CTR, demo sign-ups, and engagement.
• Analyze results and iterate content strategies based on insights.
• Demand Generation, Sales Alignment & GTM Support
• Support sales and GTM motions through coordinated demand-generation campaigns.
• Plan and execute lead-generation activities including targeted email campaigns, webinars, events, and content syndication.
• Align campaign themes with sales objectives to drive inbound pipeline growth.
• Track and report on:
• Campaigns Launched: number of email campaigns, webinars, and events supporting GTM activities.
• Leads Captured: inbound leads from forms, content downloads, or webinars.
• Collaborate with the sales and product marketing teams to optimize lead flow, improve follow-up efficiency, and refine messaging.

Must-Have Skills
Desired Candidate Profile:

• 3–5 years of experience in content writing or marketing for SaaS or technology products, preferably in MarTech or marketing automation.
• Proven ability to write across multiple channels, blog, social, web, email, and product templates, while maintaining a consistent tone and style.
• Strong research skills and the ability to interview subject matter experts to translate complex topics into simple narratives.
• Excellent writing, editing, and proofreading skills with strong attention to structure and clarity.
• Practical experience using AI tools for ideation, outlines, first drafts, repurposing, and SEO optimization with strong human editorial judgment.

Good-to-Have Skills

• Understanding of marketing concepts such as audience segmentation, customer journeys, and personalization.
• Working knowledge of SEO (search intent, on-page optimization, internal linking, keyword research).
• Familiarity with analytics tools (Google Analytics, Search Console, social insights) to inform and improve content strategies.

About Liminal
Liminal is a compliant and insured digital asset custody and wallet infrastructure provider. Launched in April 2021, Liminal Custody is a CCSS Level 3, SOC Type 2, and ISO 27001 & 27701 certified organization. Based in Singapore, Liminal has operations spread across APAC, MENA, and Europe, along with offices in Singapore,Taiwan , India, and UAE. The company has received an initial approval from VARA. Liminal takes pride in supporting businesses with its qualified and insured custody (self and institutional) that enables stress-free safekeeping of digital assets for institutions. It also provides a cutting-edge wallet infrastructure platform that is secure, compliant, and automated and comes with a plug-and-play architecture for faster onboarding of developers, business partners, and government agencies.

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