SFMC CDP Developer

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you'd like, where you'll be supported and inspired by a collaborative community of colleagues around the world, and where you'll be able to reimagine what's possible. Join us and help the world's leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

Your Role

In this role you will play a key role in:

We are seeking a skilled Salesforce Marketing Cloud CDP Developer to join our marketing technology team. This role is responsible for designing, implementing, and optimizing customer data solutions using Salesforce CDP to drive personalized marketing experiences. The ideal candidate will have a strong understanding of data modeling, segmentation, and integration within the Salesforce ecosystem, particularly Marketing Cloud and CDP.

Key Responsibilities:

• Design and implement data ingestion pipelines into Salesforce CDP from various sources (CRM, web, mobile, offline).
• Develop and maintain unified customer profiles using identity resolution and data harmonization techniques.
• Create audience segments for personalized marketing campaigns and journey orchestration.
• Collaborate with marketing, analytics, and IT teams to ensure data accuracy, privacy compliance, and campaign effectiveness.
• Optimize data flows and troubleshoot issues related to data ingestion, transformation, and activation.
• Implement and manage connectors between Salesforce CDP and Marketing Cloud, Sales Cloud, and external platforms.
• Monitor and report on CDP performance, data quality, and campaign outcomes.

Your profile with Top 5 technical skills

• Salesforce Marketing Cloud CDP Expertise

• Deep understanding of CDP architecture, data ingestion, identity resolution, and audience segmentation.

• SQL & Data Modeling

• Strong skills in writing complex queries, building data extensions, and designing scalable data models.

• APIs & Integration Tools

• Experience with REST/SOAP APIs, MuleSoft, or other ETL tools for integrating external data sources.

• Marketing Cloud (Email Studio, Journey Builder, Automation Studio)

• Hands-on experience in building and managing journeys, automations, and personalized campaigns.

• Data Privacy & Governance

• Knowledge of GDPR, CCPA, and best practices for handling PII and consent management within CDP.

What you'll love about working here

• You can shape your career with us. We offer a range of career paths and internal opportunities within Capgemini group.
• You will also get personalized career guidance from our leaders.
• You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work.
• At Capgemini, you can work on cutting-edge projects in tech and engineering with industry leaders or create solutions to overcome societal and environmental challenges.

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.

Ref. code

11794-en_US

Posted on

15 Sep 2025

Experience level

Experienced Professionals

Contract type

Permanent

Location

Mumbai (ex Bombay)

Business unit

DCX

Brand

Capgemini

Professional communities

SaaS Solutions