Salesforce CDP and Interaction Studio Specialist

4 days ago

Mumbai, Maharashtra, India dentsu Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Position Overview:

We are seeking a highly skilled Salesforce CDP and Interaction Studio Specialist to join our team. The ideal candidate will be responsible for managing and optimizing our customer data platform and ensuring seamless customer interactions through personalized experiences. This role involves working closely with marketing, IT, and customer service teams to drive data-driven strategies and enhance customer engagement.

Key Responsibilities:

  1. Salesforce CDP Management:

  2. Implement and manage Salesforce CDP to unify and segment customer data from multiple sources.

  3. Ensure data accuracy, cleanliness, and compliance with data governance and privacy regulations.

  4. Develop and maintain data integration processes between Salesforce CDP and other systems (CRM, marketing automation, etc.).

  5. Interaction Studio Optimization:

  6. Configure and optimize Salesforce Interaction Studio to deliver personalized customer experiences across various channels (web, email, mobile, etc.).

  7. Develop and execute real-time interaction strategies to enhance customer journeys and drive engagement.

  8. Monitor and analyze interaction data to identify trends, insights, and opportunities for improvement.

  9. Collaboration and Strategy:

  10. Work closely with marketing, sales, IT, and customer service teams to align CDP and Interaction Studio initiatives with business goals.

  11. Develop and execute data-driven marketing strategies and campaigns based on insights derived from customer data.

  12. Provide training and support to team members on using Salesforce CDP and Interaction Studio effectively.

  13. Reporting and Analysis:

  14. Create and maintain dashboards and reports to track key performance indicators (KPIs) related to customer data and interactions.

  15. Conduct regular data analysis to measure the effectiveness of personalization efforts and make data-driven recommendations for improvement.
  16. Stay updated with the latest trends and best practices in CDP and customer interaction management.

Qualifications:

  • Bachelor's degree in marketing, Computer Science, Information Technology, or a related field.
  • Proven experience with Salesforce CDP and Interaction Studio (certifications are a plus).
  • Strong understanding of data management, data integration, and data governance principles.
  • Proficiency in marketing technologies and tools, including CRM, marketing automation platforms, and analytics tools.
  • Excellent analytical and problem-solving skills with a keen eye for detail.
  • Strong communication and collaboration skills to work effectively with cross-functional teams.
  • Ability to manage multiple projects and prioritize tasks in a fast-paced environment.

Preferred Skills:

  • Experience with SQL, data visualization tools (e.g., Tableau, Power BI), and programming languages (e.g., Python, R).
  • Knowledge of digital marketing strategies and customer journey mapping.
  • Familiarity with privacy regulations (e.g., GDPR, CCPA) and their impact on customer data management.
  • Certification in Salesforce CDP and Interaction Studio.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A collaborative and innovative work environment.
  • The chance to make a significant impact on customer experience and business outcomes.

  • Hiring - Salesforce(Email Marketing) - MNC - Mumbai

    1 week ago

    Mumbai, Maharashtra, India People Staffing Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    We are looking for a Salesforce Email Marketing Campaign Management to support our Marketing Operations team. In this role, you will design, implement, and manage campaigns using Salesforce Marketing Cloud (SFMC). You will help create digital marketing ads and promotions, manage customer journeys, and ensure high-quality campaign delivery.Key...

  • Assistant Studio Manager

    2 weeks ago

    Mumbai, Maharashtra, India Mint and Peach Photography Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Company DescriptionMint and Peach Photography is a family photography company based in Cuffe Parade, Mumbai. Mint and Peach Photography is a baby photography studio dedicated to delivering high-quality memories for young familiesRole DescriptionThis is a full-time, on-site role for an Assistant Studio Manager located in Mumbai. The Assistant Studio Manager...

  • Specialist Solution Engineer

    7 days ago

    Mumbai, Maharashtra, India Salesforce Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategorySalesJob DetailsAbout SalesforceSalesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword —...

  • Salesforce Marketing Cloud Developer

    1 day ago

    Mumbai, Maharashtra, India Hansa Cequity Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    About the RoleWe are seeking a Senior Salesforce Marketing Cloud Developer who has deep hands-on experience across the full SFMC ecosystem. The ideal candidate can independently design, build, automate, and optimize personalized customer journeys while ensuring scalable data flows and best-practice delivery standards.Key ResponsibilitiesEnd-to-End Campaign &...

  • Customer Success Manager

    2 weeks ago

    Mumbai, Maharashtra, India Salesforce Full time

    To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryCustomer SuccessJob DetailsAbout SalesforceSalesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a...

  • Salesforce Senior Developer(Agentforce Specialist)

    7 days ago

    Mumbai, Maharashtra, India AideWiser SolTek Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Job Title: Salesforce Senior Developer (Agentforce Specialist)Location: Bangalore, Hyderabad, Chennai, Mumbai, Pune, AhmedabadWork Mode: Hybrid (2 days per week from office)Experience: 5 – 8 yearsAbout the RoleWe are seeking a highly skilled Salesforce Senior Developer with deep expertise in Agentforce to join our dynamic team. In this role, you will...

  • Salesforce Certified Professional

    5 days ago

    Mumbai, Maharashtra, India SIA Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    Company DescriptionSia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We're optimists for change and we help clients initiate, navigate and benefit from transformation. We believe...

  • SaaS Enterprise Onboarding Specialist

    5 days ago

    Mumbai, Maharashtra, India FirstHive | CDP+AI Data Platform Full time US$ 90,000 - US$ 1,20,000 per year

    Job Responsibilities· Lead end-to-end customer onboarding: kickoff, implementation, testing, and go-live· Manage multiple onboarding projects with timely milestone delivery· Serve as primary customer contact during onboarding· Design scalable, modular solutions based on client needs· Support data integration (APIs, databases, CRMs, etc.)· Collaborate...

  • Interactive Visual Designer

    2 weeks ago

    Mumbai, Maharashtra, India Akqa Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    As an Interactive Visual Designer in the design team, you will shape user experiences for our clients digital channels, ensuring that each interaction is intuitive, engaging, and reflects design excellence. You will design vibrant, usable, and technically sound visual experiences across digital touchpoints for our clients. You will focus on the intersection...

  • Client Relationship Specialist

    5 days ago

    Mumbai, Maharashtra, India Furends Pet Studio Full time ₹ 2,50,000 - ₹ 5,00,000 per year

    Welcome to Furends Pet Studio, your ultimate destination for all things pet-related At Furends, we offer a unique and comprehensive suite of services designed to cater to your furry friends' every need. Our state-of-the-art facility includes:Pet BoardingPet GroomingPet Play ZonePet CafeFRESHERS WELCOMED FOR THIS ROLEJob Summary:Furends Pet Studio is looking...