Inbound Marketing Manager

About us:

At PadCare, we're on a mission to make hygiene sustainable. Founded in 2018, we have developed India's first patented sanitary napkin recycling technology—PadCareX.

But we're not just solving a waste problem, we're building a circular economy that champions environmental resilience and social equity. Our service model closes the loop starting from collection, recycling, and transforming single-use sanitary napkins into sustainable materials, while also creating dignified jobs for marginalized waste workers, especially women, across the country.

With 100+ changemakers across 25+ cities, PadCare is driving real impact—for people and the planet. Recognized by Forbes, the World Economic Forum, and more, we believe business can be a force for good. If you do too, PadCare is where your purpose finds a home.

Oh, and you must have seen us on an episode of Shark Tank India, Season 2 -

To learn more about the work that PadCare is doing, check out the website:

Role overview and Key responsibilities:

As we scale toward ₹100 CR ARR and global expansion, we are seeking an Inbound Marketing Manager to build and grow PadCare's organic demand engine.

• Content Marketing & Storytelling: Create and distribute compelling content (blogs, case studies, whitepapers, videos) to showcase PadCare's ESG impact and innovation.
• SEO & Website Management: Own SEO strategy, optimize PadCare's website, and drive organic traffic growth.
• Partnership Marketing: Collaborate with ecosystem partners, NGOs, sustainability platforms, and industry forums to amplify reach.
• Lead Nurturing: Design inbound workflows with email marketing and CRM tools to convert traffic into high-quality MQLs.
• Thought Leadership & PR Support: Position PadCare as a category-defining brand through impact storytelling and media visibility.
• Analytics & Reporting: Track content engagement, SEO rankings, inbound lead quality, and overall funnel performance.

What we're looking for:

• 4–5 years of experience in B2B Marketing & Team Management, with a focus on inbound demand generation and content-led growth.
• Prior exposure to sustainability, cleantech, or high-growth startups preferred.
• Hands-on experience with website management, SEO tools, and CRM automation is essential.
• Inbound Marketing Expertise: Proven skills in SEO, content marketing, and inbound demand generation.
• Content Strategy: Strong ability to craft narratives around ESG, impact, and circular economy.
• Digital Skills: Proficiency in Google Analytics, SEO tools, marketing automation platforms, and CRM.
• Collaboration: Ability to partner with Sales, Ops, CSR, and external agencies for amplification.
• Analytical Mindset: Data-driven approach to improving conversion rates and content ROI.
• Culture Fit: Must align with PadCare's values – 
  Integrity, Entrepreneurship, Collaboration, Customer-First, Innovation
  .

​Work Mode:

Full-time; based in Pune; occasional travel for ecosystem events and partner collaborations.

Why join us:

• Compensation:
  Competitive salary with performance-linked incentives
• Growth Path:
  Opportunity to scale into Sales Manager role as PadCare expands globally.
• Purpose With Impact:
  Join a mission-driven team transforming menstrual hygiene through sustainable solutions that uplift women's health, the environment, and sanitation workers' dignity.
• Eco-Warrior in Action:
  Help recycle millions of sanitary pads and actively reduce landfill waste and carbon emissions—real impact, not just buzzwords.
• Innovation Meets Heart:
  Be part of a team that blends empathy with patented 5D recycling tech to build the future of circular economy.
• Grow With Us:
  We're a fast-gowing, venture-backed startup offering real opportunities to scale your career as we scale our impact.
• A Culture That Cares:
  Work in a space where collaboration, inclusivity, and purpose aren't just values—they're how we roll every day.