Marketing Manager

We are looking for a Marketing Manager (4–6 years) who can own demand generation, partner & product marketing, and Generative AI Optimization (GEO) ensuring that Fortytwo Labs is discoverable across search engines and AI assistants alike. If you thrive at the intersection of storytelling, analytics, and emerging tech, this is your opportunity to shape visibility for one of India's fastest-growing cybersecurity companies.

Fortytwo Labs is pioneering π-Control, India's first indigenous post-quantum cryptography and cybersecurity platform. Already trusted across defense, BFSI, telecom, and national critical infrastructure, we are now scaling our go-to-market engine with a hybrid model: direct enterprise sales, a strong partner ecosystem, and an emerging global developer community.

Position:
 Marketing Manager

Experience:
 4-6yrs

Location:
 Pune

Role:

1. Generative AI Optimization (GEO) & SEO

• Define and execute strategies for
  Generative AI Optimization (GEO)
  to ensure Fortytwo Labs appears correctly and prominently in
  AI-driven answer engines
  (ChatGPT, Gemini, Copilot, Perplexity).
• Maintain canonical
  company fact sheets
  , structured data, FAQs, and authoritative content to reduce hallucinations and increase citations.
• Manage end-to-end SEO: on-page optimization, keyword strategy, link building, and technical health.

2. Partner & Ecosystem Marketing

• Build co-marketing campaigns with
  OEMs (Red Hat, MongoDB)
  ,
  resellers (HPE, SIs)
  , and
  ISVs
  .
• Develop joint solution briefs, case studies, webinars, and event strategies.
• Track and report
  partner-sourced pipeline
  and ROI on MDF usage.

3. Demand Generation & Integrated Campaigns

• Plan and execute multi-channel campaigns (Google Ads, LinkedIn, email, retargeting, webinars, expos).
• Align campaigns with BFSI, defense, telecom, and critical infra audiences.
• Own website CRO, landing pages, and inbound lead conversion.

4. Product & Solution Marketing

• Translate complex
  cryptographic innovations
  (MFA42, ACCESS42, COMM42, Q-DataVault, API Security) into compelling positioning.
• Create sales enablement kits: one-pagers, presentations, battlecards, regulated-sector narratives.
• Support product launches with coordinated GTM plans.

5. Developer & Community Marketing

• Collaborate with product teams to produce
  SDK documentation, tutorials, and technical blogs
  .
• Seed developer community engagement through webinars, hackathons, and developer newsletters.

6. Content, PR & Social Media

• Drive
  thought leadership
  (blogs, articles, whitepapers, videos, analyst engagement).
• Own social media calendar, highlight wins, awards, and industry recognition.
• Manage PR efforts to secure coverage in CIO/tech media.

7. Marketing Ops & Analytics

• Manage budgets, campaigns, and agencies/vendors.
• Own funnel analytics: MQL→SQL conversion, SEO/GEO SOV, CAC/MQL, partner-sourced pipeline.
• Ensure marketing automation (HubSpot/Marketo), UTM hygiene, and dashboards are reliable.

Requirements

• 4–6 years of experience in
  B2B technology marketing
  (SaaS, cybersecurity, enterprise software).
• Proven track record in
  SEO
  and working knowledge of
  GEO (Generative AI Optimization)
  .
• Experience in
  partner marketing
  and
  enterprise demand generation
  .
• Ability to create content for both
  technical (developer, security architects)
  and
  business (CIO, CISO, regulators)
  audiences.
• Tools: Google Ads, LinkedIn Campaign Manager, HubSpot/Marketo, Google Analytics 4, SEMrush/Ahrefs; bonus for Looker, Tag Manager.
• Excellent written and verbal communication skills.
• Self-starter with ability to manage multiple campaigns, deadlines, and stakeholders.

Why Fortytwo Labs?

• Shape the
  AI-era discoverability strategy (GEO)
  for a pioneering cybersecurity platform.
• Work with
  global OEMs and partners
  (Red Hat, HPE, MongoDB) to scale enterprise adoption.
• Be part of a
  deep-tech company
  already securing millions of identities and transactions across India's most critical sectors.
• Entrepreneurial, flat culture where your work directly drives pipeline and brand visibility.