Marketing & Sales Executive (Growth Evangelist)

5 days ago

Nagpur, Maharashtra, India Kratin Mobile Software Solution Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role Overview

Were looking for a passionate and proactive Growth Evangelist to drive marketing initiatives, support sales outreach, and position TruliaCare as a trusted partner for US-based healthcare organizations. You will be at the forefront of our digital presence and lead generation effortstranslating ideas into results that fuel our business growth.

Key Responsibilities

  • Lead Generation & Outreach

  • Identify and reach out to potential healthcare clients (Hospices, ACOs, physician groups, provider networks) in the US.

  • Craft compelling outreach messages for LinkedIn, email, and other channels.

  • Qualify leads and coordinate initial discovery calls.

  • Digital Marketing

  • Manage and execute digital marketing campaignsSEO, email, LinkedIn, and content marketing.

  • Drive engagement through regular posts, newsletters, and landing pages.

  • Analyse campaign performance and optimize for better ROI.

  • Marketing Collateral

  • Create, update, and manage sales decks, one-pagers, case studies, and pitch materials.

  • Use tools like Canva and Figma to design visually engaging content (nice to have).

  • Content Strategy & Brand Building

  • Collaborate on blogs, thought leadership articles, and social media calendars.

  • Maintain brand consistency and voice across digital touchpoints.

  • CRM & Reporting

  • Maintain lead database.

  • Prepare reports on pipeline health, campaign performance, and outreach effectiveness.

Ideal Candidate

  • 3+ years of experience in B2B marketing and sales (preferably for IT or healthcare software).
  • Excellent written and verbal communication skills (US audience exposure is a must).
  • Experience with outbound sales, lead generation, and digital marketing tools.
  • Self-starter with strong ownership, follow-through, and creative problem-solving skills.
  • Working knowledge of Canva/Figma or similar tools is a plus.

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