C R M Executive – Marketing And Growth Tech

4 hours ago

Nagpur, Maharashtra, India Scholartude Full time ₹ 9,00,000 - ₹ 12,00,000 per year
Job Description:
  • ScholartudeTech is looking for a CRM Executive to help shape and execute smart, data-driven marketing strategies that increase student engagement, improve retention, and build long-term loyalty.
  • You'll be responsible for creating and optimizing multi-channel communication campaigns—including Push, WhatsApp, Email, SMS, In-App, and RCS—while partnering with different teams to deliver measurable growth and a seamless learning experience.
Job Responsibilities:
  • Multi-Channel CRM Campaigns: Design, launch, and continually improve targeted campaigns across Push notifications, WhatsApp, Email, SMS, In-App messaging, and RCS using tools such as WebEngage.
  • Analytics & Performance Tracking: Monitor campaign metrics, track KPIs, and convert data into actionable insights to boost user activity and minimize drop-offs.
  • Audience Segmentation: Identify and group different student and parent segments to deliver personalized learning journeys and marketing automation flows.
  • Team Collaboration: Work closely with Content, Product, Academic, and Creative teams to craft impactful communication that drives conversions and engagement.
  • Innovation & Growth: Experiment with new CRM capabilities, create automated journeys and relays, and support strategic partnerships to scale retention and growth.
  • Market & User Research: Engage with learners and educators to understand their preferences and uncover opportunities for enhancing the overall user experience.
Required Skills & Qualifications:
  • Bachelor's degree (technical background is a plus, but not required).
  • 1–6 years of experience in CRM or digital marketing; experience in EdTech will be an advantage.
  • Familiar with CRM and marketing automation platforms like WebEngage.
  • Strong analytical abilities and proficiency in Excel/Google Sheets for performance tracking.
  • Excellent written and verbal communication skills.
  • Tech-savvy and quick to learn new platforms or tools.
  • Strategic mindset with the ability to plan and execute campaigns independently and work collaboratively across teams.
Perks & Benefits:
  • Opportunity to work with leaders in the EdTech industry and contribute to meaningful learning solutions.
  • Flexible, collaborative work culture that values ownership and creativity.
  • Hands-on exposure to full product lifecycles, from strategy to execution.
  • Learn and implement advanced CRM automation and data-driven marketing tactics.
  • A fast-paced, growth-oriented environment that encourages continuous learning and professional development.
Job Overview

Location:

Nagpur

Job Type:

Full Time

Salary:

AS PER MARKET STANDARDS

Experience:

01 To 06 Years

Age Criteria:

Below 35 Years

Education:

Bachelor's Degree

Language:

English, Hindi, Marathi

BYOD Policy:

Please Bring Your Own Device (laptop) & Mobile For Smooth Operations.

Vehicle Policy:

Own Vehicle Is Mandatory For Operations.

Work Mode:

On-site

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