Social Media Content Strategist

Role: Social Media Content Strategist

Location : Onsite Andheri, Mumbai

EC-Council ) is the worlds largest cyber security technical certification body. We operate in 145 countries globally and we are the owner and developer of various world-famous cyber security programs. We are proud to have trained and certified over 380,000 information security professionals globally that have influenced the cyber security mindset of countless organizations worldwide.

Job Overview

We are seeking an experienced and highly creative Social Media Content Strategist to develop, manage, and execute content strategies across multiple websites, brands, and online platforms.

The ideal candidate understands the relationship between business goals, audience behavior, and platform dynamics and can design content calendars that not only engage audiences but also drive conversions, brand loyalty, and measurable growth.

The strategist will work closely with design, content, SEO, and paid media teams to ensure a cohesive and effective digital brand presence across all owned properties.

Responsibilities and Duties

Strategy & Planning

• Design and manage comprehensive, platform-specific content strategies across multiple social media channels including, but not limited to LinkedIn, Facebook, X, and Instagram, and forums including Quora, Reddit, etc.
• Identify emerging trends, formats, and creator behaviorsand proactively integrate them into strategy.
• Develop persona-based content themes aligned with business goals.
• Develop cross-platform content calendars, including campaigns for product launches, promotions, events, and seasonal activities.
• Create content strategies for different stages of the marketing funnel: Awareness, Consideration, Conversion, Retention.

Thought Leadership & Brand Building

• Position the brand as a category thought leaderdeveloping POVs on industry topics and leveraging timely trends.
• Identify co-creation opportunities with influencers, partners, and internal stakeholders.
• Maintain brand consistency in tone, voice, design, and messaging across all digital assets.

Implementation & Cross-Functional Collaboration

• Work closely with product, design, video, and performance marketing teams to bring campaigns to life.
• Support leadership in aligning social with broader GTM and brand initiatives.
• Execute the timely publishing of content across all relevant social media channels in alignment with campaign and brand requirements.
• Publish social media content across channels as per the requirement.
• Guide content creators and product managers for social media execution.
• Provide clear creative briefs for posts, stories, blogs, videos, infographics, and campaigns.

Data, Reporting & Optimization

• Own social KPIs: reach, engagement, follower growth, share of voice, traffic, conversions, and sentiment.
• Benchmark competitor websites and social media properties to adjust strategies and maintain a competitive advantage.
• Quickly adapt strategies based on emerging trends, algorithm changes, and user behavior insights.
• Lead brainstorming sessions, content planning meetings, and quarterly content strategy reviews with stakeholders.

Qualifications

• Bachelors or masters degree in marketing, Communications, Journalism, or a related field.
• 7-10 years of experience in content strategy, digital marketing, or social media management, preferably across multiple brands.
• Experience working with US-based companies/brands for social media is preferred, but not mandatory.
• Experience working universities for social media is preferred, but not mandatory.
• Strong understanding of major platforms: Instagram, Facebook, LinkedIn, YouTube, Twitter, Pinterest, Blogs, Microsites.
• Proven ability to design content plans that drive engagement, traffic, conversions, and brand loyalty.
• Excellent creative storytelling skills combined with strong business acumen.
• Deep knowledge of organic and paid social dynamics, influencer collaborations, and conversion optimization.
• Strong project management, multitasking, and interpersonal communication skills.
• Ability to interpret performance data and translate insights into actionable content strategies.

Additional Information

EC-Council is an equal opportunity workplace and an affirmative action employer. We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We do not discriminate based on these or any other characteristics protected by applicable laws or regulations in the locations where we operate.

EC-Council is dedicated to working with and providing reasonable accommodations to individuals with disabilities. If you have a medical condition or disability that limits your ability to complete any part of the application process and require reasonable accommodation, please contact us at and let us know how we can assist.

To be eligible for this position, candidates must be able to provide proof that they are either a citizen of the country or have legal authorization to work in the country where the position is posted and are currently residing there. EC-Council does not offer employment to ineligible candidates and reserves the right to revoke employment in case the candidate loses the authorization to work.

If, as part of the recruitment process, you are required to complete or submit any form of work, project, case study, or assignment, please note that such material will be considered the exclusive property of EC-Council. By submitting such work, you acknowledge that EC-Council retains all rights, title, and interest in the submitted content, including any intellectual property contained therein.

Candidates further waive any intellectual property or moral rights in such submissions, confirm that the work is original and free of third-party infringement, and acknowledge that it is provided solely for evaluation purposes, with no ownership or other rights retained.

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Please review our policy here: EC-Council Privacy Policy User and Company | EC-Council

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