Digital Marketing Manager – Content, Social

4 days ago

Thrissur, Kerala, India Linen Trail Full time ₹ 5,00,000 - ₹ 15,00,000 per year


Location:
Thrissur, Kerala


Company:
Linen Trail – India's Quiet Luxury Linen Label

About Linen Trail

Linen Trail is a premium slow fashion brand that has been crafting 100% Pure Linen apparel for over a decade. As India's largest pure linen collection, we combine quiet luxury, sustainability, and craftsmanship to deliver timeless clothing for discerning customers.

We are a fast-growing direct-to-consumer (D2C) brand with a strong digital-first DNA, building a new vocabulary of "quiet luxury" in Indian fashion — rooted in quality, craftsmanship, and authenticity.

Role Overview

We're looking for a
Digital Marketing Manager
who lives and breathes content, community, and storytelling — someone who understands how to build desire and belonging for a brand online.

You'll work directly with the founders to strengthen Linen Trail's voice across platforms, build a loyal community of linen enthusiasts, and translate our brand values into engaging, measurable digital campaigns.

The ideal candidate blends
creative thinking with analytical clarity
— someone who can turn insights into content and content into growth.

Key Responsibilities

  • Develop and execute a
    content-driven marketing strategy
    across Instagram, YouTube, Pinterest, and emerging channels.
  • Oversee
    social media planning, campaigns, and influencer collaborations
    , ensuring every post and reel reflects Linen Trail's quiet luxury ethos.
  • Build and nurture an engaged
    brand community
    — from loyal customers to creators and advocates.
  • Manage
    digital ad campaigns
    (Meta, Google) with a strong focus on storytelling and creative testing.
  • Track and report on key content metrics — engagement, reach, sentiment, traffic, conversions — to continuously refine strategy.
  • Coordinate with the in-house creative and production teams for shoots, styling, and campaign rollouts.
  • Develop and manage
    email and WhatsApp marketing
    flows for retention and storytelling.
  • Use insights from analytics and customer feedback to inform future campaigns and community initiatives.

Requirements

  • 2–4 years of experience in
    digital marketing, content strategy, or social media roles
    (D2C or fashion experience preferred).
  • Proven track record of building brand presence and communities across digital platforms.
  • Hands-on experience with
    Meta Ads, Google Ads, Shopify, and analytics tools
    .
  • Strong understanding of
    brand tone, aesthetics, and storytelling
    .
  • Ability to use
    data and insights
    to guide creative direction.
  • Familiarity with influencer marketing, UGC, retention tools (Klaviyo, Contlo, Zoho CRM, WhatsApp automation).
  • A proactive, detail-oriented, and collaborative approach — comfortable working in a fast-paced, founder-led environment.

What We Offer

  • A chance to shape and scale a
    premium slow fashion brand
    redefining luxury in India.
  • Direct exposure to brand strategy, content creation, and community building.
  • Opportunity to blend creativity and analytics to make a real business impact.
  • Competitive compensation aligned with experience, with long-term growth opportunities.
  • A close-knit, creative team that values authenticity, craftsmanship, and curiosity.

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