Social Media Marketing Specialist

2 days ago

Thrissur, Kerala, India Deutsche Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Job Location: Thrissur, Kerala

On-site job

Prefer candidates from Kerala

Company Description

Deutsche is a leading consulting firm dedicated to providing comprehensive solutions to businesses worldwide. We focus on excellence, innovation, and client satisfaction, offering services in legal, financial, international business consulting, strategic planning, accounting, HR, and payroll administration. Our team of seasoned professionals combines expertise with innovation to deliver results-driven solutions that add tangible value to our clients' businesses. Deutsche takes a client-centric approach, providing personalized solutions to meet the unique needs and challenges of our clients.

We are looking for a dynamic, results-oriented
Meta Ads Expert & Social Media expert
to join our marketing team. This individual will play a key role in enhancing our digital marketing efforts by managing paid social media campaigns, creating high-performing ad strategies on Meta platforms (Facebook & Instagram), and overseeing the brand's overall social media presence. The ideal candidate will be well-versed in
WhatsApp marketing
,
email marketing
, and have a deep understanding of social media trends and best practices.

Key Responsibilities
:

Meta Ads Management
:

Plan, execute, and optimize paid campaigns on Meta platforms (Facebook, Instagram, Messenger).

Manage ad budgets, ad creatives, audience targeting, and ad performance analysis.

Provide actionable insights from campaign data to improve future strategies.

Social Media Management
:

Develop, implement, and manage the overall social media strategy for multiple platforms (Facebook, Instagram, LinkedIn, etc.).

Create, curate, and manage content for social media channels, ensuring alignment with brand guidelines and objectives.

Engage with the community and respond to social media inquiries in a timely manner.

WhatsApp Marketing
:

Design and implement WhatsApp-based marketing campaigns to engage with customers and prospects.

Work with the team to create personalized messages, automate responses, and grow the WhatsApp customer base.

Email Marketing
:

Manage and execute email marketing campaigns, ensuring high open and click-through rates.

Segment email lists, design engaging content, and analyze campaign results to drive continuous improvement.

Skills & Qualifications
:

3+ years of experience in
Meta Ads
(Facebook & Instagram) and social media management.

Proficiency in
WhatsApp marketing
and
email marketing
strategies.

Experience with social media analytics tools (e.g., Facebook Insights, Google Analytics, Hootsuite).

Strong understanding of social media platforms, trends, and digital marketing best practices.

Excellent written and verbal communication skills.

Ability to multitask and work in a fast-paced environment.

Creative mindset with a passion for marketing and technology.

Preferred Qualifications
:

Experience with content creation and basic graphic design (Photoshop, Canva, etc.)

  • Certifications in Meta Ads, Google Ads, or other relevant digital marketing platforms.

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