Digital Marketing Manager

2 days ago

Thrissur, Kerala, India Webscicle Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Key Responsibilities:

  • Develop and execute effective digital marketing strategies across all online channels.
  • Plan and manage marketing campaigns on Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
  • Oversee SEO, SEM, and content marketing initiatives to drive traffic and lead generation.
  • Monitor and analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.).
  • Collaborate with the design and content teams to create engaging creatives and ad copies.
  • Manage social media presence and ensure consistent brand messaging.
  • Plan and oversee email marketing campaigns and marketing automation workflows.
  • Conduct market research and competitor analysis to identify growth opportunities.
  • Manage digital marketing budget and ensure maximum ROI on all campaigns.
  • Generate monthly performance reports with insights and recommendations.
  • Stay updated with the latest digital marketing trends and tools.
  • Lead, mentor, and train junior marketers to achieve department goals.

Qualifications & Skills:

  • Minimum 2–3 years of experience in a digital marketing company.
  • Proven experience managing performance marketing campaigns (Google Ads, Meta Ads, etc.).
  • Strong knowledge of SEO/SEM, social media, email marketing, and web analytics.
  • Proficiency with marketing tools such as Google Analytics, Google Tag Manager, HubSpot, Canva, etc.
  • Excellent communication, analytical, and project management skills.
  • Creative mindset with attention to detail and data-driven decision-making.

Key Performance Indicators (KPIs):

  • Lead generation & conversion rates
  • Website traffic growth
  • Social media engagement & follower growth
  • Ad campaign ROI and cost per lead (CPL)
  • Brand visibility & online reputation metrics

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