Branding Lead

6 days ago


Chennai, Tamil Nadu, India Pers Enterprises Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Brand Strategy & Positioning

  • Develop and execute a comprehensive brand strategy that aligns with the organizations vision, values, and goals in healthcare education.
  • Define brand positioning, messaging, and visual identity for all communication channels.
  • Lead brand audits and ensure consistent application across marketing, communications, and academic materials.
  • Strengthen the institution's reputation as a trusted leader in healthcare education.

Marketing & Communication

  • Oversee the development of brand campaigns, digital presence, and promotional materials (brochures, videos, website, etc.).
  • Collaborate with digital, design, and content teams to create storytelling that connects emotionally with students, healthcare professionals, and partners.
  • Drive brand visibility through PR, social media, events, partnerships, and influencer collaborations.
  • Ensure all communication complies with healthcare education ethics and accreditation standards.

Stakeholder Engagement

  • Work closely with academic leaders, faculty, and marketing teams to communicate educational value and impact.
  • Build relationships with industry partners, healthcare organizations, and alumni to strengthen brand credibility.
  • Manage external agencies, vendors, and creative partners for branding projects.

Performance & Insights

  • Monitor brand performance through KPIs such as awareness, engagement, enrollment influence, and reputation metrics.
  • Conduct market and competitor research to identify opportunities and trends in healthcare education.
  • Prepare reports and insights for leadership on brand effectiveness and improvement strategies.

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