Marketing Manager

1 week ago

Mumbai, Maharashtra, India The Better Flour Full time ₹ 9,00,000 - ₹ 12,00,000 per year

BETTER FLOUR PVT LTD

THE BETTER & BOLDER FLOUR

Company Overview:

Flour is the foundation of our meals. It certainly nourishes, but we asked ourselves, what if we made it better?

Taking the matter into our (flour-dusted) hands, we swapped traditional grains with healthier alternatives to deliver a flour that is both full of flavour and good for your gut.

Role Overview:

We have an exciting opportunity for a talented Marketing Manager to join our rapidly growing food brand. If you're looking for a dynamic role where you can make a significant impact, this is the perfect fit for you

As a Marketing Manager, you will play a pivotal role in shaping and executing our brand strategies, driving market penetration, and enhancing our brand's presence. This role offers a unique opportunity to gain valuable experience in a fast-paced environment and make a meaningful impact on our brand's growth and market presence.

Responsibilities:

  • Conduct market research and consumer insights analysis to identify emerging trends, competitive opportunities, and consumer preferences.
  • Drive the development and execution of impactful marketing campaigns across various channels, including digital, social media, and experiential activations.
  • Collaborate closely with cross-functional teams to ensure brand consistency across product development, packaging, pricing, and distribution.
  • Track and analyze brand performance metrics, adjusting strategies as needed to drive continuous growth.
  • Build and maintain strong relationships with external partners, agencies, and influencers to amplify brand presence.
  • Stay on top of industry trends, competitors' activities, and emerging marketing strategies to provide innovative recommendations.
  • Act as a brand ambassador, embodying our brand values and creating a positive brand image both internally and externally.

Requirements and skills:

  • Proven working experience as Marketing Manager or Associate Marketing Manager
  • Experience in identifying target audiences and devising effective campaigns
  • Data-driven thinking and an affinity for numbers
  • Marketing Strategies & Campaigns
  • Digital & Social Media Marketing
  • Market Research & Consumer Insights
  • Advertising & Activation Campaigns

Potential Backgrounds:

  • Bachelor's degree in marketing or related field
  • 3+ years of brand management or marketing experience
  • Proficiency in digital marketing tools and social media platforms
  • Creative thinking and ability to contribute innovative ideas
  • Self-motivated and adaptable to a fast-paced startup environment

On-site work: Worli office, 5 days a week & one 3rd Saturday working.

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