Go-to-Market Strategy

11 hours ago

Hyderabad, Telangana, India Chiselon Technologies Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Overview

We are looking for an experienced Senior professional to join our team in Hyderabad as a Go to Market Strategy Specialist. This full-time hybrid role requires a proven track record in strategic planning and implementation within the IT industry, with 4 to 6 years of relevant experience, focusing on designing and implementing successful go-to-market (GTM) strategies tailored to specific business needs and market demands.

Qualifications and Skills

  • Extensive experience in market analysis with the ability to interpret complex data and make informed strategic decisions.
  • Proficiency in gathering competitive intelligence to understand market trends and positioning strategies effectively.
  • Strong skills in product positioning that ensure alignment with market demands and customer needs.
  • Expertise in data-driven decision making which emphasizes the use of analytics to drive strategy development.
  • In-depth knowledge of customer segmentation to tailor marketing strategies according to target audiences.
  • Experience with ZoomInfo SalesOS for optimizing sales and marketing efforts through data-driven insights.
  • Familiarity with CPQ software to streamline the proposal process and enhance sales efficiency.
  • The ability to work effectively in a hybrid work environment, balancing both remote and in-office tasks.
  • SFDC ) (Mandatory skill) to manage and optimize customer relationships and marketing efforts.

Roles and Responsibilities

  • Develop and execute comprehensive go-to-market strategies that align with the company's overall business objectives.
  • Analyze market trends and competitive landscapes to identify opportunities for growth and differentiation.
  • Collaborate with cross-functional teams including sales, marketing, and product development to implement GTM plans effectively.
  • Monitor and measure the effectiveness of go-to-market strategies to continually optimize performance and outcomes.
  • Utilize market analysis data to refine customer segmentation and target potential markets with tailored strategies.
  • Drive product positioning and messaging strategies to ensure they resonate with target customer segments.
  • Implement data-driven decision making processes to enhance strategic planning and execution quality.
  • Provide leadership in competitive intelligence efforts and prepare reports that guide strategic decisions.

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