Marketing Intern Go-to-Market Strategy

3 days ago

Hyderabad, Telangana, India Itester Full time ₹ 2,50,000 - ₹ 7,50,000 per year

We are seeking a motivated and detail-oriented Marketing Intern to support our Go-to-Market (GTM) team. In this role, you will assist in developing and executing strategies to successfully launch products, services, or campaigns while working cross-functionally with marketing, sales, and product teams. This is an excellent opportunity to gain hands-on experience in GTM planning, market analysis, and campaign execution in a fast-paced environment.

Key Responsibilities

  • Market Research & Analysis:

  • Conduct market research to identify target audiences, key competitors, and industry trends.

  • Analyze customer insights and data to refine GTM strategies.

  • Assist in creating audience personas and segmentation for targeted campaigns.

  • Campaign Support:

  • Collaborate with the marketing team to plan, execute, and optimize GTM campaigns.

  • Assist in content creation for marketing channels, including social media, email, and blogs.

  • Help coordinate promotional activities, events, and product launches.

  • Cross-Functional Collaboration:

  • Work closely with product, sales, and marketing teams to align GTM strategies with business goals.

  • Support the sales enablement process by creating materials such as presentations, one-pagers, and FAQs.

  • Performance Tracking & Reporting:

  • Monitor and report on the performance of GTM campaigns using analytics tools.

  • Provide insights and recommendations to improve campaign effectiveness.
  • Maintain and update GTM project timelines and trackers.

Requirements

  • Education:

  • Currently pursuing a degree in Marketing, Business, Communications, or a related field.

  • Skills & Abilities:

  • Strong analytical and research skills.

  • Excellent verbal and written communication skills.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) or Google Workspace.

  • Familiarity with marketing tools like HubSpot, Google Analytics, or social media platforms is a plus.

  • Personal Attributes:

  • Highly organized with strong attention to detail.

  • Proactive, eager to learn, and able to multitask in a fast-paced environment.
  • Collaborative mindset with a passion for marketing and product launches.

Preferred Qualifications

  • Basic understanding of Go-to-Market strategies and concepts.
  • Experience with content creation or social media management.
  • Knowledge of digital marketing techniques such as SEO, SEM, or email marketing.

What You'll Gain

  • Hands-on experience in GTM strategy and execution.
  • Exposure to cross-functional collaboration in a dynamic business environment.
  • Opportunities to develop skills in market analysis, campaign management, and performance tracking.
  • Mentorship and guidance from experienced marketing professionals.

Location: Remote or Hybrid (based on company needs)

Employment Type: Internship (Part-Time/Full-Time)

Duration: 36 months

If you're enthusiastic about marketing, driven to learn, and excited to contribute to impactful GTM initiatives, we'd love to hear from you

To Apply: Please submit your resume and a short cover letter detailing your interest in the role and any relevant experience.

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