Data Analyst II, Go To Market Strategy

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Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

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The Data Analyst II – Go-to-Market (GTM) Strategy will play a strategic role within the Field Strategy & Analytics team, supporting the development and optimization of end-to-end GTM initiatives for commercialization field facing teams. The position is responsible for delivering actionable insights on customer targeting, market segmentation, sizing, and territory structuring to enable effective field execution and market expansion. The ideal candidate will have deep experience in commercial analytics, strategic GTM planning, and proven expertise in handling pharmaceutical datasets and advanced analytics platforms. Strong communication skills and stakeholder management capabilities are essential.

​Roles & Responsibilities:

• Design, develop, and execute Field force sizing, GTM analytical frameworks for Pharma brands, including customer targeting, segmentation, opportunity sizing, and territory structuring.
• Advance segmentation and targeting models using real-world data and machine learning techniques to identify high-value customers and growth opportunities.
• Collaborate cross-functionally with Commercialization (including medical), Commercial & Medical Analytics, Data Strategy and IT teams to align on GTM deliverables and implementation roadmaps.
• Prepare, visualize, and present GTM recommendations and dashboards for senior leadership and field teams, translating analytics into actionable plans.
• Innovate and automate GTM processes, deploying digital analytics and AI/ML tools to improve recommendations and reduce time to insights.
• Manage ongoing stakeholder communications, promoting knowledge sharing, feedback integration, and best practices in GTM analytics.
• Continuously evaluate industry trends and benchmarks, recommending new approaches to GTM strategy and field effectiveness.

​Skills and competencies:

• Strong expertise in commercial analytics, GTM strategy, targeting, segmentation, and market sizing for Pharma or Life Sciences.
• Advanced proficiency in Excel (including VBA), PowerBI, Tableau, Python, SQL, and other data management and visualization platforms.
• Experience working with patient and claims data, specifically IQVIA and SHS datasets. Proficiency with CRM tools (e.g., Veeva) and territory alignment platforms.
• Excellent data storytelling, presentation, and stakeholder management skills.
• Strong business acumen and ability to translate analytical findings into strategic, actionable recommendations.
• Experience in digital analytics, process automation, AI/ML, and decision science methodologies.
• Independent problem-solving and project management skills, with a solution-oriented mindset.

Experience:

• We welcome people with Bachelor's or master's degree in Statistics, Mathematics, Operations Research, Business Analytics, or a related discipline.
• 3 to 5 years of hands-on experience in GTM analytics, customer targeting, segmentation, sizing, and territory structuring, preferably within the pharmaceutical industry.
• Hands-on proficiency with analyzing IQVIA sales, call activity, and Rx datasets, as well as extracting actionable insights from complex data using machine learning techniques.
• Proven track record of presenting data-driven GTM strategies and recommendations to senior stakeholders.
• Experience with data manipulation and visualization tools such as Advanced Excel (including VBA), Power BI, Tableau, Python, and SQL.
• Exposure to digital analytics, process automation, AI/ML methodologies, and decision science frameworks.

If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as "Transforming patients' lives through science ", every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to Visit to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

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