Marketing Strategy Manager

2 days ago

Hyderabad, Telangana, India Freyr Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Role Overview

As a Marketing Strategy Team Lead/Manager (Pharma Regulatory Services), you will head the marketing strategy initiatives that enhance Freyrs brand positioning, thought leadership, and demand generation within the pharmaceutical regulatory sectors and contribute to the divisions revenue goals. You will lead digital campaigns, optimize online presence, and develop high-impact content strategies.

Primary Responsibilities

Digital Strategy & Campaigns

  • Develop and execute targeted digital marketing campaigns to enhance brand awareness, lead generation, and customer engagement.
  • Optimize SEO, SEM, and paid media strategies to maximize visibility and return on investment (ROI).
  • Manage multi-channel campaigns across websites, social media, email marketing, and digital advertising.
  • Align digital campaigns with business objectives and ensure a consistent messaging strategy.
  • Implement Account-Based Marketing (ABM) with a multi-channel approach.
  • Monitor and analyze campaign performance, providing data-driven insights for continuous improvement.

Content & Thought Leadership

  • Collaborate with internal teams to develop engaging content, including blogs, whitepapers, videos, infographics, and industry insights.
  • Oversee the validation of all digital marketing content to ensure brand consistency and market relevance.
  • Stay updated on competitive intelligence to drive industry-best outcomes.
  • Represent Freyr in webinars, workshops, and industry events to strengthen brand authority.
  • Take ownership of specific Centers of Excellence (CoEs) and drive their marketing roadmap.

Analytics & Performance Optimization

  • Utilize tools such as Google Analytics, SEMrush, HubSpot, and CRM platforms to track website health and campaign effectiveness.
  • Conduct A/B testing and conversion rate optimization to refine marketing strategies.
  • Stay updated on industry trends and digital marketing innovations to implement best practices.

Collaboration & Team Leadership

  • Work closely with cross-functional teams, including content, sales, and design, to align marketing efforts with business goals.
  • Provide mentorship and guidance to junior team members, ensuring high-quality execution of marketing plans.
  • Coordinate with external vendors and agencies to execute digital strategies effectively.

Required Skills & Experience

  • 6-8 years of experience in B2B digital marketing, preferably in the pharmaceutical, healthcare, or regulatory sectors.
  • Strong SEO, SEM, paid media, and digital campaign management expertise.
  • Hands-on experience with marketing automation tools, Google Analytics, and CRM platforms is desirable.
  • Excellent content marketing and communication skills, with the ability to create engaging thought leadership content.
  • Strong analytical mindset with the ability to interpret data and optimize performance metrics.
  • Ability to manage multiple projects in a fast-paced, dynamic environment.

Preferred Qualifications

  • MBA in Marketing from a renowned institute
  • Certifications in Google Ads, HubSpot, SEO, or Digital Marketing.
  • Exposure to AI-driven marketing tools and analytics platforms.
  • Experience in pricing strategy and competitive analysis.
  • Working knowledge of international languages will be a bonus

What We Offer

  • Competitive salary and benefits package.
  • Opportunity to work with a global leader in regulatory services.
  • A fast-paced, innovation-driven culture that encourages learning and career growth.

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