Social Media Strategist

5 days ago


Ballygunge, West Bengal, India autumnArt Full time ₹ 3,00,000 - ₹ 4,00,000 per year

Key Responsibilities:

  • Strategy & Planning:
  • Develop platform-specific content and engagement strategies aligned with brand goals.
  • Create monthly content calendars and campaign roadmaps with measurable KPIs.
  • Analyze competitor and industry trends to identify growth opportunities.
  • Content Direction & Execution:
  • Work closely with the design, video, and content teams to develop high-performing assets (static, reels, carousels, stories).
  • Oversee brand voice and visual consistency across all digital touchpoints.
  • Ideate campaign concepts around festivals, launches, and trending topics.
  • Performance & Analytics:
  • Monitor campaign performance, audience engagement, and follower growth.
  • Generate regular reports with insights and recommendations for optimization.
  • Leverage analytics tools (Meta Suite, LinkedIn Insights, Google Analytics, etc.) to track ROI.
  • Community Management:
  • Engage with followers, handle DMs/comments, and build meaningful online communities.
  • Coordinate with PR and influencer partners to amplify reach.
  • Innovation & Research:
  • Stay updated on platform algorithm changes, emerging social tools, and content trends.
  • Experiment with new formats (polls, UGC, live sessions, collaborations) to boost organic engagement.

Job Types: Full-time, Permanent

Pay: ₹15, ₹30,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Leave encashment

Work Location: In person



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