
Growth & Shopify Specialist
2 weeks ago
Role Overview:
We're looking for a data-driven marketer who can own HOSA's digital growth across paid channels and Shopify. This role blends performance marketing expertise with hands-on Shopify management to deliver seamless customer journeys and measurable results.
Key Responsibilities:
- Plan, execute, and optimize paid campaigns (Meta, Google, other digital channels) focused on ROAS and CAC.
- Manage and optimize Shopify store—apps, integrations, checkout flow, and user experience.
- Monitor performance analytics, generate reports, and provide actionable insights.
- Run A/B tests across creatives, landing pages, and ad sets to maximize efficiency.
- Work closely with design/content teams to ensure campaigns align with brand voice and aesthetics.
- Stay updated on e-commerce and performance marketing trends to drive innovation.
Requirements:
- 2–4 years of hands-on experience in performance marketing (fashion/e-commerce preferred).
- Strong knowledge of Shopify ecosystem (themes, apps, payments, integrations).
- Proficiency in Meta Ads Manager, Google Ads, and Google Analytics.
- Analytical mindset with ability to track and interpret KPIs.
- Experience with SEO and email marketing tools is a plus.
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