Digital Brand Marketing Manager

2 days ago

Kolkata, West Bengal, India Headspace Hr Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role & responsibilities

  1. Set direction & positioning of the brand based on business priorities
  2. Manage the creative development for collaterals across ATL & BTL
  3. Prepare strategy on media buying mix based on studies & business priorities (i.e. target customer segment & brand positioning)
  4. Own the relationships with creative development & media buying agencies.

Preferred candidate profile

Key Responsibilities:

Develop and implement brand strategies:

This includes defining the brand's target audience, positioning, messaging, and visual identity.

Lead brand marketing campaigns:

Overseeing the planning, execution, and measurement of marketing campaigns across various channels (digital, social media, traditional media, etc.).

Manage brand consistency:

Ensuring that the brand's voice, visual elements, and overall messaging are consistent across all marketing materials and customer interactions.

Drive brand awareness and engagement:

Developing strategies to increase brand visibility, build customer loyalty, and drive engagement with the brand.

Analyze and report on campaign performance:

Tracking key metrics, analyzing results, and making data-driven recommendations to optimize brand marketing efforts.

Manage the brand marketing budget:

Allocating resources effectively and ensuring that marketing spend is aligned with strategic goals.

Collaborate with other teams:

Working closely with product development, sales, and other departments to ensure alignment on brand messaging and strategy.

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