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Digital Brand

2 weeks ago

Kolkata, West Bengal, India EASYTECH IT SOLUTIONS PRIVATE LIMITED. Full time ₹ 4,00,000 - ₹ 7,00,000 per year

Digital Brand & Marketing Manager – EasyHealths

Location:
Newtown, Kolkata (On-site)

Experience:
3–6 years in Digital Marketing / Brand Management

Salary (CTC):
₹4 – 7 LPA

About EasyHealths

EasyHealths is a Govt. of India–certified healthcare startup, building a digital ecosystem that connects patients with doctors, diagnostics, hospitals, nursing homes, and emergency services — all in one app. We are on a mission to digitize healthcare access across India, starting from Tier-2 and Tier-3 towns.

Role Overview

We're looking for an experienced
Digital Brand & Marketing Manager
who can lead our brand growth and customer acquisition efforts. You will be responsible for
building EasyHealths into a household name
among both patients (B2C) and healthcare service providers (B2B).

Key Responsibilities

  • Brand Strategy:
    Build and execute digital brand campaigns to strengthen EasyHealths' identity.
  • Performance Marketing:
    Manage and optimize campaigns on Meta, Google Ads, LinkedIn, etc. with clear ROI tracking.
  • Content & Social Media:
    Lead our digital presence across social media, website, and awareness pages (EasyHealths & EasyHealths Tips).
  • SEO & ASO:
    Improve app visibility in Play Store and optimize website ranking.
  • Lead Generation:
    Drive quality B2B leads (doctors, clinics, diagnostics, hospitals) through targeted campaigns.
  • Campaign Analytics:
    Monitor campaign data, create weekly reports, and recommend improvements.
  • Creative Coordination:
    Work with designers, content writers, and sales teams to develop impactful ads, brochures, and campaigns.
  • Influencer & PR:
    Identify and collaborate with local influencers, media, and healthcare communities for brand advocacy.

What We're Looking For

  • 3–6 years of hands-on experience in
    digital marketing, branding, or SaaS/healthcare marketing
    .
  • Strong knowledge of
    Meta Ads, Google Ads, SEO, ASO, LinkedIn Ads
    .
  • Proven track record in
    lead generation & brand growth
    .
  • Ability to design and execute
    multi-channel marketing strategies
    .
  • Excellent communication skills in English (Bengali is a plus).
  • Self-starter who can
    plan, execute, and deliver measurable results
    .

What We Offer

  • Competitive salary (₹4 – 7 LPA CTC) with performance-based growth.
  • Work directly with the
    founders and leadership team
    .
  • Chance to shape the
    brand strategy of a growing healthcare startup
    .
  • An innovative and mission-driven work culture where your ideas directly impact thousands of patients and healthcare providers.