Brand Executive

We are hiring

Position:
Brand Executive – Marketing, Consumer Care Division (CCD)

Location:
Kolkata

Industry:
FMCG

Why Join Us?

• Be part of one of India's fastest-growing FMCG organizations with a strong legacy in personal care, healthcare, and beauty.
• Work closely with leading brands and gain hands-on experience in brand building and marketing execution.
• Collaborate with dynamic cross-functional teams and agencies in a fast-paced, learning-oriented environment.
• We are a passionate team focused on innovation, customer engagement, and market leadership, and we are looking for a talented Brand Executive to join our growing marketing department.

Job Summary:

We are seeking a creative, analytical, and results-driven
Brand Executive
to develop and execute impactful brand strategies that enhance brand awareness, drive customer engagement, and increase market share. The ideal candidate will have a strong understanding of branding principles, excellent communication skills, and the ability to work strategically in a fast-paced environment.

Key Responsibilities:

Brand Strategy & Execution

• Assist the Brand Manager in developing and implementing comprehensive brand strategies and marketing campaigns to align with business objectives and resonate with the target audience.
• Support
  ATL and BTL campaigns
  to drive brand visibility, engagement, and growth.
• Coordinate with internal and external teams to ensure smooth execution of marketing initiatives.

Market Research & Insights

• Conduct
  market research
  to analyze consumer preferences, competitor activities, and category trends.
• Compile insights and prepare analytical reports to support
  brand positioning
  and marketing plans.

Creative & Agency Coordination

• Collaborate with
  creative and media agencies
  for campaign execution, packaging design, and promotional content.
• Ensure all communication materials maintain
  brand consistency and visual identity.
• Liaise with media partners to
  execute marketing campaigns across various channels, including digital, social media, and traditional platforms.

Brand Activation & Promotions

• Support the execution of
  consumer activations, events, trade shows, and influencer marketing initiatives.
• Manage
  vendor relationships
  for on-ground branding, POS materials, and promotional merchandise.
• Track and report
  campaign performance and ROI
  to the Brand Manager.
• Collaborate with the design team to create engaging content and manage promotional activities and events to enhance brand visibility.

Product Development & Launch Support

• Assist in
  new product development (NPD)
  activities including concept evaluation, packaging design, and launch execution.
• Coordinate with
  Sales, R&D, and Supply Chain
  teams to ensure timely product rollouts.

Budget & Reporting

• Support in preparing and managing
  brand budgets
  in coordination with the Brand Manager.
• Maintain trackers for marketing spends, campaign timelines, and deliverables.

Brand Consistency

• Ensure brand consistency and messaging are maintained across all marketing materials, promotional activities, and brand touchpoints.

Continuous Learning & Collaboration

• Stay updated on
  industry trends, consumer behavior, and marketing innovations.
• Contribute to knowledge sharing, team discussions, and capability enhancement initiatives.

What we are looking for?

• MBA/PGDM or equivalent qualification
  in Marketing, Sales, or Business Management.
• 2–4 years of experience
  in brand marketing, preferably within
  FMCG or consumer goods.
• Hands-on experience in campaign coordination, agency management, and marketing operations.
• Strong analytical, creative thinking, and communication skills.
• Proficiency in
  MS Excel and PowerPoint
  ; familiarity with digital marketing tools is a plus.

What will make you successful?

• Execution Excellence:
  Strong project management and follow-through skills.
• Analytical Thinking:
  Ability to interpret data and generate actionable insights.
• Collaboration:
  Effective coordination across teams, agencies, and vendors.
• Creative Mindset:
  Passion for developing engaging, consumer-centric brand ideas.
• Result Orientation:
  A proactive and detail-driven approach to achieving brand goals.

Ready to Make an Impact?

Apply now and become part of Emami Ltd's journey in building some of India's most trusted and loved brands.