Head - Brand and Media

4 days ago

Kolkata, West Bengal, India Taglynk Full time

JOB SUMMARY

We're seekinga future-ready marketingleader who can blend brand strategy, digitalgrowth, and media innovation to drive brand in a rapidly evolving omnichannel retail landscape.

The DGM – Brand,Media & Growth will lead data-led brandbuilding, AI-powered mediaoptimization, and experience-driven communication, ensuring the most loved and progressive retail brand for India's evolving consumers.

This role sits at the intersection of brand storytelling, digital performance, customerintelligence, and new-ageretail media.

KEY RESPONSIBILITIES

  • Brand Strategy & Growth Leadership
  • Next-Gen Media &Performance Marketing
  • Omnichannel & CustomerExperience
  • Retail Media &Partner Ecosystem
  • Innovation, Sustainability & Thought Leadership
  • Lead team &build leaders
  • Stake holder management
  • Leverage data and consumer insightsto deliver targeted,meaningful, and contextually relevant brand communication
  • Build and communicate our differentiated brand story using an integrated media ecosystem — combining traditional, digital, and data-driven touchpoints for maximum reach, engagement, and conversion.
  • Use consumer insights, digital storytelling, and innovation to create new shopping missions, moments, and experiences that drive incremental demand and frequency.
  • Leverage analytics, NPS, and customer listening tools to strengthen brand perception on value and service, and proactively act on insights to close experience gaps.
  • Leverage technology, automation, and digital tools to build scalable SOPs and frameworks that ensure consistency, speed, and quality in marketing execution across all channels.

Core Competencies & Skills Required

  • Strategic Storytelling & Communication:
    Confident,persuasive communicator who influences through compelling narratives.
  • Digital & Data Fluency:
    Strong grasp of digital ecosystems, media metrics, and analytics for data-driven decisions.
  • Creative & Innovative Thinking:
    Blends creativitywith data to deliver impactful, insight-led campaigns.
  • Customer Centricity:
    Deep understanding of consumer behavior to enhanceengagement and experience.
  • Commercial Acumen
    : Links marketing initiatives to topline growth, profitability, & ROI.
  • Operational Excellence:
    Highly organized with strong planning and execution discipline.
  • Tech & Martech Orientation:
    Skilled in automation, CRM, AI, and collaborative marketing tools.
  • Leadership & Team Development:
    Inspires and buildshigh-performing, cross-functional teams.
  • Agility & Learning Mindset:
    Adapts quickly to change and continuously exploresnew trends

Desired qualification and experience

  • Management graduatein marketing.
  • 8 to 10 years retailor similar experience with at least 5-7 years in Brand specific activities.
  • Full technical knowledge of retailmarketing operations.
  • Analytical skills,familiarity with the latest trends, technologies in new age communication.

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