Brand Marketing Lead

2 days ago

Kolkata, West Bengal, India Mizizi Management System Pvt. Ltd. Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities:

Develop and implement 360 brand marketing strategies to drive brand awareness, preference, and market share.

Conceptualize and manage campaigns across ATL, BTL, and digital platforms, ensuring consistency in brand messaging.

Collaborate with design, merchandising, retail, and e-commerce teams to create compelling customer journeys.

Plan and execute product launches, festive/seasonal campaigns, and influencer/celebrity partnerships.

Drive brand storytelling through creative content, visual merchandising, PR, and digital media.

Manage brand identity, guidelines, and ensure consistent representation across all touchpoints.

Analyze consumer insights, market trends, and competitor strategies to identify new opportunities.

Build and nurture relationships with media houses, creative agencies, and external partners.

Track ROI on marketing initiatives and manage budgets effectively

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