Marketing & Brand Manager – Fashion & Online Business
2 days ago
We are Hiring Marketing & Brand Manager – Fashion & Online Business for our Pretline Clothing Brand – VAAYU - A growing fashion brand dedicated to creating contemporary yet timeless designs.
We are now looking for a dynamic Marketing & Brand Manager with proven experience in fashion marketing and strong knowledge of online business to lead our marketing initiatives and scale our brand presence.
Key Responsibilities
- Brand Strategy & Positioning
- Develop and execute integrated marketing strategies to strengthen Vaayu's brand identity in the luxury & fashion space.
- Ensure consistent brand storytelling across offline, digital, and retail channels.
- Digital & Online Business Growth
- Drive e-commerce growth through website, marketplaces like shopify, and social media platforms.
- Manage online campaigns (Meta, Google Ads, SEO, email, influencer collaborations).
- Monitor performance analytics and optimize campaigns for ROI.
Content & Communication
- Conceptualize campaigns and oversee content creation for social media, lookbooks, and brand communications.
- Collaborate with designers, stylists, photographers, and creative agencies.
PR, Influencers & Collaborations
- Build strong relationships with fashion editors, stylists, and influencers.
- Secure media placements, celebrity associations, and high-visibility brand collaborations.
Events & Retail Marketing
- Plan brand activations, exhibitions, and fashion week participation.
- Support retail store launches and in-store marketing initiatives.
Requirements
- Minimum 5–8 years of experience in marketing within the fashion/luxury/lifestyle industry.
- Strong understanding of digital marketing, e-commerce, and performance-driven campaigns.
- Excellent communication, networking, and relationship-building skills.
- Proven ability to conceptualize and execute creative campaigns.
- Knowledge of PR, influencer networks, and fashion media.
- Self-driven, creative, and strategic thinker with strong analytical ability.
What We Offer
- Opportunity to shape the marketing journey of a growing fashion brand.
- Creative freedom and direct impact on brand positioning.
- Competitive salary with performance-based incentives.
- Exposure to both Indian and global fashion ecosystems.
Location: Kolkata_Topsia
To apply, share your portfolio/reels with us at |
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