Marketing & Brand Manager – Fashion & Online Business

4 days ago

Kolkata, West Bengal, India OSAA by Adarsh Full time ₹ 9,00,000 - ₹ 12,00,000 per year
Hiring #Marketing #Branding #Fashion #PretlineClothing

We are Hiring Marketing & Brand Manager – Fashion & Online Business for our Pretline Clothing Brand – VAAYU - A growing fashion brand dedicated to creating contemporary yet timeless designs.

We are now looking for a dynamic Marketing & Brand Manager with proven experience in fashion marketing and strong knowledge of online business to lead our marketing initiatives and scale our brand presence.

Key Responsibilities

  • Brand Strategy & Positioning
  • Develop and execute integrated marketing strategies to strengthen Vaayu's brand identity in the luxury & fashion space.
  • Ensure consistent brand storytelling across offline, digital, and retail channels.
  • Digital & Online Business Growth
  • Drive e-commerce growth through website, marketplaces like shopify, and social media platforms.
  • Manage online campaigns (Meta, Google Ads, SEO, email, influencer collaborations).
  • Monitor performance analytics and optimize campaigns for ROI.

Content & Communication

  • Conceptualize campaigns and oversee content creation for social media, lookbooks, and brand communications.
  • Collaborate with designers, stylists, photographers, and creative agencies.

PR, Influencers & Collaborations

  • Build strong relationships with fashion editors, stylists, and influencers.
  • Secure media placements, celebrity associations, and high-visibility brand collaborations.

Events & Retail Marketing

  • Plan brand activations, exhibitions, and fashion week participation.
  • Support retail store launches and in-store marketing initiatives.

Requirements

  • Minimum 5–8 years of experience in marketing within the fashion/luxury/lifestyle industry.
  • Strong understanding of digital marketing, e-commerce, and performance-driven campaigns.
  • Excellent communication, networking, and relationship-building skills.
  • Proven ability to conceptualize and execute creative campaigns.
  • Knowledge of PR, influencer networks, and fashion media.
  • Self-driven, creative, and strategic thinker with strong analytical ability.

What We Offer

  • Opportunity to shape the marketing journey of a growing fashion brand.
  • Creative freedom and direct impact on brand positioning.
  • Competitive salary with performance-based incentives.
  • Exposure to both Indian and global fashion ecosystems.

Location: Kolkata_Topsia

To apply, share your portfolio/reels with us at |

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