D2C & Community Engagement Head

5 hours ago

Noida, Uttar Pradesh, India Pegasus Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Pegasus is on a mission to build a
Children's Wellbeing Company

by promoting a screen-free childhood through books, games, puzzles, and parent engagement. We are seeking a
Head – D2C & Community Engagement

to lead our direct-to-consumer business (website + digital marketing) and brand-building initiatives (Pegasus Society workshops, community events, and social media).

This is a
senior leadership role

that combines commercial accountability with brand building. The person will be responsible for growing our D2C revenue, elevating digital presence, and creating offline/online engagement platforms that strengthen our purpose-led brand.

Key Responsibilities

  1. D2C Business & E-commerce

  2. Own P&L for D2C website (Shopify) and ensure revenue growth.

  3. Oversee website experience, cataloguing, and conversion funnel.

  4. Align catalogue content across the Pegasus website.

  5. Digital Marketing & Social Media

  6. Manage paid ads (Google, Meta) through the performance marketer; ensure ROI targets are met.

  7. Build and execute social media content calendar (Instagram, YouTube, LinkedIn).
  8. Ensure digital storytelling aligns with our "Childhood Unplugged" narrative.

  9. Create integrated campaigns (content + ads + workshops).

  10. Community Engagement & Workshops

  11. Lead Pegasus Society workshops and parent engagement programmes.

  12. Build scalable formats (monthly/quarterly) for housing societies, schools, and corporate tie-ups.
  13. Integrate workshops with digital campaigns to convert participants into brand advocates and buyers.

  14. Own brand activations at trade fairs, schools, and events.

  15. Leadership & Team Management

  16. Lead a cross-functional team: performance marketer, Shopify expert, social/content executive, designer, video producer, and event/workshop manager.

  17. Mentor and align the team towards shared KPIs.
  18. Collaborate with editorial/product, sales, and operations to ensure smooth execution.

This is a full-time on-site role as a D2C & Community Engagement Head located in Noida. The role involves Business Planning, Analytical Skills, Sales, Account Management, and Business Development as key responsibilities.

Key Skills & Competencies

  • Strong understanding of D2C business models (Shopify, Amazon, CRM, catalogues).
  • Experience in digital marketing, social media, and content strategy.
  • Exposure to brand activations, workshops, or community building.
  • Commercial mindset with P&L responsibility experience.
  • Excellent leadership and people management skills.
  • Ability to balance short-term revenue growth with long-term brand building.

Experience Required

  • 8–12 years of experience in D2C, consumer brands, lifestyle, publishing, or FMCG.
  • Proven track record of scaling e-commerce revenue and running integrated campaigns.
  • Prior experience in community/brand engagement preferred.
  • Strong communication and storytelling skills.

  • D2C Head

    2 weeks ago

    Noida, Uttar Pradesh, India Headspace Hr Full time US$ 90,000 - US$ 1,20,000 per year

    Job DescriptionDevelop and execute digital marketing strategies aligned with business goals.Oversee the design, development, and management of the company's web communication platforms.Collaborate with internal teams to ensure consistent branding across digital channels.Analyse web traffic and performance metrics to optimise digital campaigns.Drive lead...

  • Head of Growth I D2C Brand I Jwellery

    4 weeks ago

    Noida, Uttar Pradesh, India MetaMorph Full time

    About Company: It's a fast-growing homegrown jewelry brand that blends Indian heritage with global trends. With a strong online presence and a loyal community, we're on a mission to scale our digital footprint, strengthen our marketplace presence, and optimize our D2C growth engine. We are now looking for a strategic and hands-on Business Head / Growth...

  • Creative Designer Head

    1 week ago

    Noida, Uttar Pradesh, India Effora Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    We're hiring forCreative Designer HeadLocation: Founder's Office – Noida | Type: Full-time | Urgent HiringAbout EfforaEffora is a fast-growing premium D2C brand in personal care (beauty, wellness, fitness). We're looking for a Creative Designer Head who can bring visual art to life with timeless, impactful design.Responsibilities• Design static...

  • Graphic Design Intern

    2 weeks ago

    Noida, Uttar Pradesh, India D2C Ecommerce Full time ₹ 5,00,000 - ₹ 10,00,000 per year

    Company DescriptionD2C Ecommerce is India's leading multichannel retail platform that offers a wide range of homegrown brands across various lifestyle categories. The platform provides aspirational products at affordable prices to cater to all age groups and income classes. Founded in April 2022 by Manish Gupta, D2C Ecommerce has a strong presence on its own...

  • Graphic Design Marketing Intern

    2 weeks ago

    Noida, Uttar Pradesh, India D2C Ecommerce Full time ₹ 5,00,000 - ₹ 10,00,000 per year

    Job descriptionCompany DescriptionD2C Ecommerce is India's leading multichannel retail platform that offers a wide range of homegrown brands across various lifestyle categories. The platform provides aspirational products at affordable prices to cater to all age groups and income classes. Founded in April 2022 by Manish Gupta, D2C Ecommerce has a strong...

  • D2C Manager

    2 weeks ago

    Noida, Uttar Pradesh, India Purple United Sales Limited Full time US$ 9,00,000 - US$ 12,00,000 per year

    Job Description:Company Name     : Purple United Sales limitedWebsite : Location : Smartworks Corporate Park, Noida Sec 125 (Near Amity University)Post : Ecommerce Manager (D2C)Salary : Best in IndustryEmail Id : About This Role:D2C website As Ecommerce Manager you will lead all the marketing activities relevant to the website and reach the targets set...

  • Business Head – E-commerce

    2 days ago

    Noida, Uttar Pradesh, India Astro Arun Pandit Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Scale a Premium Spiritual Brand to the Next Orbit – Join Us as Business Head (Noida | Full-Time)GemsMantra isn't just another e-commerce store—we're India's fastest-growing premium gemstone & spiritual lifestyle brand, trusted by 200,000+ customers and gearing up for global expansion.We're on a mission to 20× revenue and dominate D2C, Quick Commerce,...

  • E commerce manager D2C

    2 weeks ago

    Noida, Uttar Pradesh, India TWF Flours Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Job Title- E commerce managerLocation- 155, NoidaAbout us:TWF Flours is on a mission to make everyday foods healthier through innovative, high-quality flours crafted for modern consumers. We are expanding rapidly in both B2B and D2Cchannels, and e-commerce is a key growth driver for our brand.Key Responsibilities:Website Management: Oversee and optimize the...

  • D2C Ecommerce Specialist

    2 days ago

    Noida, Uttar Pradesh, India SEREKO Full time ₹ 5,00,000 - ₹ 12,00,000 per year

    Looking for D2C Ecommerce Specialist -Performance Marketing for Marketplaces(3-4 years of Relevant Experience)SEREKO - D2C Skincare BrandSEREKO is India's 1st Psychodermatology Skincare brand, on a mission to revolutionise the Skincare industry by educating consumers and addressing the skin concerns arising out of mental stress and anxiety.You can read more...

  • 15h Left Senior Copywriter – D2C Skincare Brand

    2 weeks ago

    Noida, Uttar Pradesh, India SEREKO Full time

    Job DescriptionLocation: Sector 142, NoidaJob Type: Full-TimeExperience Level: 36 years preferredIndustry: Direct-to-Consumer (D2C), E-commerce, Digital Marketing, skincare industry would be bonusAbout UsWere a fast-growing, consumer-first D2C skincare brand, SEREKO. We are India&aposs first Pscyhodermatology Brand. You can read more about us on-...