D2C & Community Engagement Head

1 day ago

Noida, Uttar Pradesh, India Pegasus Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Pegasus is on a mission to build a
Children's Wellbeing Company

by promoting a screen-free childhood through books, games, puzzles, and parent engagement. We are seeking a
Head – D2C & Community Engagement

to lead our direct-to-consumer business (website + digital marketing) and brand-building initiatives (Pegasus Society workshops, community events, and social media).

This is a
senior leadership role

that combines commercial accountability with brand building. The person will be responsible for growing our D2C revenue, elevating digital presence, and creating offline/online engagement platforms that strengthen our purpose-led brand.

Key Responsibilities

  1. D2C Business & E-commerce

  2. Own P&L for D2C website (Shopify) and ensure revenue growth.

  3. Oversee website experience, cataloguing, and conversion funnel.

  4. Align catalogue content across the Pegasus website.

  5. Digital Marketing & Social Media

  6. Manage paid ads (Google, Meta) through the performance marketer; ensure ROI targets are met.

  7. Build and execute social media content calendar (Instagram, YouTube, LinkedIn).
  8. Ensure digital storytelling aligns with our "Childhood Unplugged" narrative.

  9. Create integrated campaigns (content + ads + workshops).

  10. Community Engagement & Workshops

  11. Lead Pegasus Society workshops and parent engagement programmes.

  12. Build scalable formats (monthly/quarterly) for housing societies, schools, and corporate tie-ups.
  13. Integrate workshops with digital campaigns to convert participants into brand advocates and buyers.

  14. Own brand activations at trade fairs, schools, and events.

  15. Leadership & Team Management

  16. Lead a cross-functional team: performance marketer, Shopify expert, social/content executive, designer, video producer, and event/workshop manager.

  17. Mentor and align the team towards shared KPIs.
  18. Collaborate with editorial/product, sales, and operations to ensure smooth execution.

This is a full-time on-site role as a D2C & Community Engagement Head located in Noida. The role involves Business Planning, Analytical Skills, Sales, Account Management, and Business Development as key responsibilities.

Key Skills & Competencies

  • Strong understanding of D2C business models (Shopify, Amazon, CRM, catalogues).
  • Experience in digital marketing, social media, and content strategy.
  • Exposure to brand activations, workshops, or community building.
  • Commercial mindset with P&L responsibility experience.
  • Excellent leadership and people management skills.
  • Ability to balance short-term revenue growth with long-term brand building.

Experience Required

  • 8–12 years of experience in D2C, consumer brands, lifestyle, publishing, or FMCG.
  • Proven track record of scaling e-commerce revenue and running integrated campaigns.
  • Prior experience in community/brand engagement preferred.
  • Strong communication and storytelling skills.

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