Product Growth Manager

Job Description:

Product Strategy

• Identify and assess the opportunities that would drive growth according to the business goals as
well as enable above the plan growth

• Take full ownership of product initiatives – from ideation through market value validation, solution
delivery, and 'to market' success

• Define and develop an innovative product roadmap and achieve buy-in for the product vision both
internally and with key partners

• Write clear and concise product definitions capturing the vision, goals, and key elements of new
offerings

• Prioritise between existing and new customers, features, architectural improvements and
operational excellence

• Contribute to product pricing and positioning strategies

• Translate product strategy into detailed requirements and prototypes

• Understand the trade-off between different priorities and deliver products solving customer
problems to achieve business objectives

• Be comfortable presenting your strategy and roadmap to people at all levels, inside of the
company as well as to the customers
Product Execution

• Drive the definition and ongoing management of growth-focused product roadmaps based on
company vision and strategy and supporting growth on your market

• Scope and prioritise activities based on customer impact and business value

• Deliver high quality business requirements documents and functional specifications on identified
product changes, secure sign-off across multiple groups and senior stakeholders

• Support the development team with queries

• Assess product designs, making specific recommendations for improvement

• Ensure consistency in delivery of value, setting iteration priorities for several agile development
teams

• Effectively communicate status, progress, and outcomes to senior management

• Run beta and pilot programs with early-stage products and sample

• Drive product launches by working with company leadership, engineering and other product
management team members

• Define new features, functionality, and services that focus on the specific needs of your
customers, resonate with business goals, and drive growth

• Deliver the detailed requirements to the development team and work together on delivering them
according to a committed schedule and priority

• Be responsible for timely delivery of high-quality products in accordance with the agreed project
plans

• Negotiate and communicate the milestones and expectations with other departments

• Evaluate trade-offs, align and enforce decision making to ensure timely delivery and operational
efficiency 
Data Driven and Customer Centric

• Gain an in-depth understanding of the customer's experience, identifying and filling product gaps,
whilst generating new ideas to grow adoption and improve customer experience

• Understand the customer journey and work to identify improvements on an on-going basis

• Understand consumption patterns and user journeys in context of product usage, to create new,
engaging experiences

• Analyse key data to identify issues and discover opportunities to develop new product features

• Work with business partners to perform deep data driven analysis of businesses to surface
actionable insights and product requirements for business

• Drive growth through iterative data driven hypothesis and experiments that unlocks and drives a
test and learn approach

• Measure and connect initiative-level outcomes to key metrics that identify the success of your
product area, and value for the business entirely

• Develop and maintain a thorough understanding of customer needs, championing user-centric
development practices across the business

• Explore customer and business needs and feedback, reviewing various options, and mock-up
prototype solutions
 
Influencing People

• Communicate progress and work with teams with dependent programs. Ensure delivery of
assigned organizational goals. Schedule and secure resources and manage cross-functional
teams to deliver these goals

• Evangelize each release to other departments

• Be a growth expert: understand product user acquisition, creative and monetization needs within a constantly evolving ecosystem.

• Work closely with local partners and our Product Consumer & Partner team to experiment and
unlock commercial and user growth

• Motivate and inspire the product team and stakeholders to champion the product vision, goals,
strategy, and benefits throughout the company

• Create buy-in for the product vision both internally and with key external partners

• Collaborate with business partners to facilitate meetings for business requirements definition,
technical requirements elicitation, integration specification updates, request data samples, and articulate dependencies

• Manage incoming escalations, analysing issues and engaging the team into problem framing and
ideation processes to deliver the most optimal solution
 
Knowledge, skills and experience required

• Proven experience in product management and product development

• Proven exp of product roadmap creation, justification and getting buy-in, and full ownership over it through development and up to market success, including driving the pivot when needed

• Take-charge mentality, growth mindset, detail-oriented

• Strong customer focus and empathy

• Excellent data analysis skills

• Ability to interpret feedback from various stakeholders to evaluate performance of services,
platform, or processes, and develop recommendations on how best to address for both the near
term and long-term solutions

• Exp in making data-driven product decisions and building business cases around it to get a buy-in

• Experience working with low-fidelity tools (whiteboard, Balsamiq) to design product functionality of the project and its features

• Deep understanding of Agile principles and successful experience of applying those on practice

• Well-versed in stakeholder alignment and keeping a project on track

• Strategic thinker able to partner multiple stakeholders for cost/value analysis

• Proven ability to establish rapport, credibility, and influence others to drive results in a large
organization

• Strong leadership skills with ability to mentor, motivate and increase the value delivered through
the empowered teams

• Solid decision making and prioritization skills

• Experience overseeing and managing complex production schedules with multiple dependencies;
good problem solver

• Self-starter with a problem-solving mindset, the ability to work with minimal supervision, and to
direct others' work

• Experience in the travel industry is a plus

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