Social Media Manager

1 day ago

Delhi, Delhi, India Addiction Pet Foods Full time ₹ 2,50,000 - ₹ 7,50,000 per year
About the Role:
  • Position: Social Media Manager-Remote.
  • Status: Independent Contractor.
  • Work shift: 8AM-5PM SGtime.

Job Summary: The Social Media Manager is responsible for developing and executing a comprehensive social media strategy to enhance the company's online presence, drive brand awareness, and foster customer and influencer engagement. This role involves creating and setting an overarching social media strategy in line with business objectives and developing the requisite programs to support it. This could include (but is not limited to) developing compelling content, managing social media campaigns, managing the influencer ecosystem, and analyzing performance metrics to inform strategic optimizations. The Social Media Manager will work closely with the other parts of marketing, product development, and customer service teams to ensure that social media efforts align with overall business objectives and resonate with the target audience. By leveraging social media platforms, the Social Media Manager will cultivate a community of loyal followers, collaborate with influencers, and gather valuable customer insights to support the continuous improvement of the company's products and services.
Content Strategy and Creation:
  • Create an overarching social media strategy that crosses platforms, markets, and brands.
  • Develop a corresponding content calendar based on the social media strategy that covers all major platforms (e.g., Facebook, Instagram, Twitter, TikTok, Pinterest).
  • Develop and post engaging content (images, videos, articles) relevant to pet care, nutrition, and the company's products, based on the assessed and agreed frequency per brand, per market.
  • Ensure all content aligns with the brand voice and marketing goals.

Audience Engagement and Growth:
  • Grow followers based on agreed metrics per quarter across all platforms.
  • Achieve an average engagement rate (likes, comments, shares) based on agreed metrics.
  • Work with customer service to respond to comments, messages, and inquiries within 24 hours to maintain a high level of customer engagement.

Campaign Management:
  • Launch necessary campaigns, with defined goals and KPIs (e.g., brand awareness, product launch, seasonal promotions).
  • Track and report on campaign performance, including reach, engagement, and conversion metrics.
  • Achieve a conversion rate of at least 3% from social media campaigns to the website.

Analytics and Reporting:
  •  Produce a monthly social media performance report, including insights and recommendations. 
  • Use analytics tools (e.g., Google Analytics, social media insights) to track key metrics (e.g., reach, engagement, conversions) and identify trends.
  • Recommend any other required tool usage to improve on efficiencies in managing social media activities.
  • Make data-driven decisions to optimize content and campaigns, aiming to improve key metrics by and agreed quantum each quarter.

Brand Collaboration and Influencer Management:
  • Identify and engage with relevant influencers per quarter.
  • Negotiate and manage collaboration agreements, ensuring a positive ROI from partnerships.
  • Track influencer campaign performance and report on key metrics (e.g., reach, engagement, sales).

Customer Insights and Feedback:
  • Support required marketing research needs with social media surveys or polls to gather customer opinions and preferences.
  • Monitor and report on customer feedback, suggestions, and sentiments expressed through social media.
  • Collaborate with the Product Development and customer service teams to address feedback and improve the customer experience.

Trend Monitoring and Innovation:
  • Research and report on emerging social media trends and platform updates monthly.
  • Experiment with at least one new content format or social media feature per quarter.
  • Attend relevant industry events, webinars, or training sessions to enhance skills and knowledge.
  • Undertake any other related tasks as deemed necessary for the role.

Job Qualifications:
  • Bachelor's Degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field. Preferably advanced degrees or certifications in digital marketing, social media management, or related areas.
  • Minimum of 3-5 years of experience in social media management, digital marketing, or a related field.
  • Proven track record of managing social media accounts for brands, including content creation, campaign execution, and performance analysis.
  • Experience in the pet industry or consumer goods sector, demonstrating a passion for pets and knowledge of pet care trends.
  • Must have own IT tools such as a laptop and headset.

*Please submit/ include your social media portfolio on your application. Thank you.

  • Social Media Manager

    7 days ago

    Delhi, Delhi, India Social Tab Full time ₹ 4,00,000 - ₹ 12,00,000 per year

    Company DescriptionSocial Tab is a Social Media Marketing and Design agency that specializes in Social Media Management, Brand Design, Performance Marketing, SEO, SEM, and Website Development. Presently collaborating with over 70 clients from India, Canada, and Europe, Social Tab has helped create, build, and grow both new and established brands by...

  • Social Media Manager

    2 weeks ago

    Delhi, Delhi, India The Graphic Social Full time ₹ 2,00,000 - ₹ 2,40,000 per year

    Job Title:Social Media Content Strategist and ManagerCompany:The Graphic SocialLocation:Hybrid (Preferred if you're in Delhi NCR)Salary:₹20,000/moAbout The Graphic Social:The Graphic Social is a creative and performance-driven Branding consultancy that helps brandsstand out and scale across digital platforms. We focus on crafting engaging content,...

  • Social Media Strategist

    2 weeks ago

    Delhi, Delhi, India Social Tab Full time US$ 60,000 - US$ 1,20,000 per year

    At Social Tab, we work with some of the most exciting food, beverage, and lifestyle brands — and we're looking for a Social Media Strategist to lead their digital presence from start to finish.This role is perfect for someone who's creative, organised, and deeply passionate about social media. You'll handle 7–8 brands, be their main point of contact, and...

  • Social Media Strategist

    4 days ago

    New Delhi, Delhi, India, Delhi Social Tab Full time

    At Social Tab, we work with some of the most exciting food, beverage, and lifestyle brands — and we're looking for a Social Media Strategist to lead their digital presence from start to finish.This role is perfect for someone who's creative, organised, and deeply passionate about social media. You'll handle 7-8 brands, be their main point of contact, and...

  • Content and Social Media Marketing Internship in Shahdara, Delhi

    1 day ago

    Delhi, Delhi, India SOCIAL SCRAPERS Full time ₹ 3,00,000 - ₹ 6,00,000 per year

    As a Content and Social Media Marketing intern at SOCIAL SCRAPERS, you will have the exciting opportunity to showcase your skills in social media marketing, content writing, copywriting, market analysis, effective communication, and creative thinking. Your English proficiency, both written and spoken, will be essential as you work on various marketing...

  • Social Media Manager

    2 weeks ago

    Delhi, Delhi, India Rajiv Motors Full time ₹ 5,00,000 - ₹ 10,00,000 per year

    Role DescriptionThis is a part-time on-site role located in Delhi for a Social Media Manager. The Social Media Manager will be responsible for managing social media marketing campaigns for multiple business verticals, creating engaging content, developing content strategies, optimizing social media presence, and writing compelling copy.QualificationsSocial...

  • Social Media Manager

    2 weeks ago

    Delhi, Delhi, India Jurists' Junction Full time ₹ 4,00,000 - ₹ 12,00,000 per year

    Company DescriptionJurists' Junction is a societal awareness organization with the goal of spreading awareness about non-litigation and creating a social impact. Our focus is on empowering communities through education and awareness on legal matters and promoting peaceful conflict resolution. We are dedicated to making a lasting difference in society through...

  • Social Media Manager

    2 weeks ago

    Delhi, Delhi, India Ambria Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionAmbria offers a wide range of wedding venues in Delhi NCR. We provide a variety of options including banquet halls, farmhouses, and venues for marriage and reception events across south, north, east, west, and central Delhi. Our goal is to make finding the perfect wedding location simple and stress-free for our clients.Role DescriptionThis...

  • Social Media Manager

    2 weeks ago

    Delhi, Delhi, India Ganesyx Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionAt Ganesyx, we help businesses grow and dominate the digital world with data-driven marketing strategies and cutting-edge solutions. We specialize in SEO, social media marketing, WhatsApp & influencer marketing, paid ads, and web development. Our expert team is committed to boosting your online presence, increasing engagement, and...

  • Social Media Manager

    2 weeks ago

    Delhi, Delhi, India Rishabh A Grover Full time ₹ 2,50,000 - ₹ 7,50,000 per year

    Company DescriptionRishabh A Grover is a highly trusted Vaastu and Numerology consultant with over 12 years of experience. The company has positively impacted the lives of more than 5000 clients across India, Dubai, Australia, and Canada.Role DescriptionThis is a full-time on-site role for a Social Media Manager, located in New Delhi. The Social Media...