Sr. Manager Marketing Communications

About Nxtwave

NxtWave is redefining how India builds careers in tech. With products spanning students, graduates, and professionals, were scaling across geographies and languages. Our growth runs on performance, precision, and persuasion.

Were looking for a Sr. Manager Marketing Communications – Pre-Sales (Lead Generation & Qualification): the architect of communication frameworks that convert attention into qualified pipeline. If performance marketing is the fuel, you'll be the one designing the stories, formats, and persuasion systems that power the engine.

The Mission

Own and scale the pre-sales communication engine across all touchpoints — Performance Marketing ads, nurturing campaigns, landing pages, retargeting, and new launches — ensuring every message and creative drives sharper attraction, persuasion, and qualification at scale.

What You'll Drive

1. Communication Strategy & Ownership

• Partner with Lead Gen & Lead Qual teams to translate funnel objectives into persuasive communication frameworks.
• Ensure platform-native excellence across YouTube, Display, Meta, LinkedIn, Snapchat, Reddit, Search, Affiliates.
• Drive messaging across awareness consideration conversion stages.

2. Creative Pods (Copy & Video)

• Lead and mentor copywriting & video teams to run like a high-performance studio.
• Provide creative direction rooted in neuromarketing, storytelling, and design hierarchy.
• Set benchmarks for ad copy, statics, videos, WhatsApp/SMS/email comms, landing pages, RCS messages.

3. Lead Nurturing & Funnels

• Architect nurture flows across WhatsApp, SMS, email, and retargeting.
• Tailor narratives by lead stage (TOFU, MOFU, BOFU) and product (NIAT, Academy, Intensive).
• Build objection-handling and trust-building comms to accelerate conversion.

4. Playbooks & Standards

• Codify platform-specific storytelling styles (Meta thumb-stoppers, YouTube explainers, LinkedIn authority).
• Define design hierarchies (typography, CTA, scroll psychology).
• Build a Persuasion Playbook that scales across campaigns and future launches.

5. Growth & New Launches

• Shape narratives for new product launches & growth experiments.
• Ensure consistency and persuasion across launch campaigns.
• Drive innovation in creative formats to keep NxtWave's comms ahead of industry benchmarks.

What Success Looks Like

Lead Gen & Lead Qual teams consistently hit targets with sharper, more persuasive comms.

Creative pods deliver at the pace and quality of a best-in-class in-house agency.

CPL drops, conversion rates rise, and nurture campaigns deliver higher show-ups.

NxtWave becomes known for India's most effective pre-sales communication playbooks in edtech.

Skills & Experience

• 8–12 years in marketing communication, advertising, or creative strategy (performance-led, not just brand).
• Strong persuasion expertise: copywriting psychology, neuromarketing principles, design hierarchy.
• Proven experience leading copy, video, and design pods for at least 4–5 years.
• Multi-channel marketing knowledge: search, social, display, affiliates, and how comms vary across each.
• Track record in building nurture journeys (WhatsApp, SMS, email, retargeting) that drive real conversions.
• Agency or multi-brand management experience preferred.

Desired Qualities

• Strategic thinker with execution speed.
• Obsessed with copy/design details, but zooms out to see funnel impact.
• Collaborates seamlessly with Lead Gen, Lead Qual, Product, and Growth teams.
• Analytical + creative: data-driven persuasion mindset.
• Thrives in fast-paced, high-growth environments.

Must-Haves

• Edtech background.
• Experience across multiple industries (at least one among Healthtech, Edtech, Fintech).
• Proven leadership in video, design & content teams (or close collaboration for 4–5 years).

Why Join NxtWave?

This isn't just another marketing role. This is a communication leadership seat at the core of NxtWave's growth engine. You'll:

• Lead end-to-end pre-sales communication for India's fastest-scaling tech education brand.
• Shape how millions discover, evaluate, and commit to NxtWave.
• Build communication benchmarks that influence the entire edtech industry.

If you blend storytelling with persuasion, creativity with ROI, and execution with strategy — apply now.

Bring your communication magic to power NxtWave's next growth chapter.