Area Sales Manager
1 day ago
Job Title: Area Sales Manager (ASM)
Industry: FMCG - Mayonnaise and Sauces
Reporting to Sales Head
Job Overview: The Area Sales Manager would be responsible for launching the brand in the target citys. The candidate should drive the sales as per targets in the city of launch and will be responsible for sales volumes in his area assigned. The candidate should have an experience of market storming, beat plan managing, city launch, creation and executing strategic plans, distributor, and super stockist management. The person should have experience in HoReCa sector, preferably in a competitor brand.
Key Responsibilities:
o Strategize and create effective city launch plan for onboarding channel partners, creating effective targets for B2B sales, tie-ups with brands for white labelling etc.
o Market mapping for the entire city, with a strategy to capture market share from wholesale customers, local QSR chains and key accounts.
o Managing a scientific approach to sales pipeline management, creating pipeline through mapping and weekly monitoring the pipeline velocity.
o Developing weekly beat plans and executing the same with frequent reviews with management.
o Identifying and ramping up team for the city, creating sales plans, mentoring & training sales officers for excellence.
o Creating and implementing incentives / schemes for city, strategic enough to displace competitor market share.
o Developing and reporting MIS to the Top management on fortnightly basis for better business insights along with feedback for corrective actions.
o Appoint, manage, and support super stockists, distributors, wholesalers etc. Implement and monitor target-based plans for the channel along with relevant support to them.
o Responsible for Sales in the target city with repeat counter billing
o Digital enablement- launching of sales force in the target city for distributors and channel partners.
Skills:
o Proven track record in leading sales team
o Experienced professional in city launch, market storming and brand development
o Strong analytical and interpersonal skills
o Excellent communication and interpersonal skills.
o Proficiency in MS Office applications and MIS reporting
o 5-8 years of experience in HoReCa / FMCG / Channel management
Educational Background:
o Graduate in Science/Commerce, Post graduation an added advantage
Job Type: Full-time
Pay: ₹16, ₹55,153.14 per month
Work Location: In person
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