Lead Generation Specialist

18 hours ago

Vadodara, Gujarat, India phonon, automating outcomes Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Lead Generation Specialist |
Vadodara | Full-Time

Experience:
5-7 years

Company:
& 22North


About the Role

We're hiring a Lead Generation Specialist who is hands-on, proactive, and outcome-driven. We will prefer experience in travel and aviation sales.

This is not a database-entry or passive role. You'll research, reach out, qualify, and nurture leads end-to-end. Once you've built a solid pipeline, you can coordinate with sales teams to convert opportunities — but first, you own the lead engine yourself.

We're building two high-growth brands:

– Automation for customer conversations in BFSI & Travel

22North – Airline Tech for notifications, boarding, and disruptions


What You'll Do:


Lead Research & Prospecting

  • Identify and qualify potential clients across BFSI, Travel, and relevant tech sectors.
  • Build lists using LinkedIn, company websites, databases, and other channels.
  • Segment prospects based on verticals, revenue, and decision-making authority.


Outreach & Engagement

  • Execute cold calling, email campaigns, and social outreach.
  • Craft personalized messages to engage leads and book meetings.
  • Maintain consistent follow-ups and track engagement.


Pipeline Management & Reporting

  • Maintain accurate lead records in CRM.
  • Track KPIs: leads generated, conversion rates, meetings booked.
  • Provide insights to optimize outreach and targeting strategies.


Collaboration & Feedback

  • Work closely with sales and marketing teams to refine messaging and campaigns.
  • Feed market insights into broader marketing and product strategies.


What We're Looking For

  • 5-7 years of experience in lead generation, business development, or sales support (B2B preferred).
  • Proficiency with CRM tools, email outreach, LinkedIn Sales Navigator, and MS Office.
  • Excellent communication and persuasive writing skills.
  • Self-motivated, target-oriented, and comfortable owning the end-to-end process.
  • Growth mindset with a willingness to experiment, iterate, and scale.


What You Get

  • Autonomy to own the lead generation process from scratch
  • Direct interaction with leadership and sales teams
  • Opportunity to shape the sales pipeline and growth strategies
  • Freedom to scale processes using tools, freelancers, or agencies once foundations are built.

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