Marketing Executive

2 weeks ago


Bengaluru, Karnataka, India Royaloak Incorporation Pvt. Ltd. Full time ₹ 40,00,000 - ₹ 1,20,00,000 per year


We're Hiring: Marketing Executive – Mattress Category


Location: Banaswadi


Experience: 4–5 Years


Department: Marketing


Reporting To: Marketing Manager

Are you a creative, data-driven marketing professional with hands-on experience in the
mattress, bedding, or home furnishing category
?

Join our team and contribute to driving
brand visibility, retail activation, ecommerce growth, and category expansion


Key Responsibilities

Offline Marketing


• Execute in-store branding, POSM, and retail activation plans


• Manage BTL activities – roadshows, mall activations, RWAs & exhibitions


• Coordinate with vendors and agencies


• Support sales teams with regional marketing strategies


• Track performance & ROI

Online / Digital Marketing


• Support digital campaigns (Google, Meta, YouTube)


• Coordinate with ecommerce teams – Amazon, Flipkart


• Work on SEO/SEM, website analytics


• Manage influencer content & digital assets

Category & Brand Management


• Understand mattress product features & competitor landscape


• Support new SKU launches & marketing collaterals


• Maintain brand consistency across channels

Coordination & Reporting


• Work with agencies, sales teams, creative teams & vendors


• Track budgets & prepare monthly MIS


Ideal Candidate

4–5 years of experience in mattress/home furnishing/consumer durables

Strong offline + digital marketing experience

Ecommerce marketing exposure

Excellent communication, creativity & execution skills

Proficient in Excel, PowerPoint & digital tools


Compensation:
As per industry standards


Employment Type:
Full-time


To Apply:

Email your resume to

Subject:
Application for Marketing Executive – Mattress



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