Marketing Executive

4 days ago

Bengaluru, Karnataka, India Sturlite Electric Pvt Ltd. Full time
Job Title: Marketing Executive BTL Location: Seshadrpuram, BangaloreDepartment: MarketingMale Preferred
Job Summary:

The Marketing Executive BTL will be responsible for planning, executing, and monitoring all below-the-line marketing activities for the lighting division. The role involves coordinating dealeroriented initiatives, trade promotions, on-ground activations, branding at retail touchpoints, and supporting the sales team with effective marketing collaterals. The candidate must have hands-on experience in lighting, electrical, or consumer durable industry promotions.

Key Responsibilities:BTL & On-Ground Activations
  • Plan and execute BTL campaigns including dealer meets, electrician meets, product demos, and market activations.
  • Drive brand visibility through canopy activities, roadshows, in-shop branding, van campaigns, and local exhibitions.
  • Coordinate with vendors for printing, fabrication, and timely execution of branding materials.
Retail & Channel Marketing
  • Implement retail visibility programs at distributors, retailers, and modern trade outlets.
  • Ensure proper placement of POSM materials such as danglers, posters, display units, glow sign boards, product display racks, etc.
  • Support distributor programs, incentive schemes, and engagement activities for electricians and retailers.
Product Promotion & Market Support
  • Assist the sales team with product demos, sampling programs, and promotional materials.
  • Execute product launch plans, localized campaigns, and special activation drives for new SKUs.
Vendor Management
  • Identify, negotiate, and manage external agencies/vendors for printing, branding, fabrication, and event execution.
  • Ensure cost-effective execution while maintaining quality standards.
Budget Management
  • Assist in preparing and tracking BTL budgets for each region or campaign.
  • Ensure all activities stay within approved budgets and deliver maximum ROI.
Data, Reporting & Analysis
  • Track and report campaign performance, footfalls, lead generation, and visibility impact.
  • Maintain MIS for BTL activities, vendor expenses, and program effectiveness.
Cross-Functional Coordination
  • Work closely with the sales, product, and distribution teams to align marketing activities with business goals.
  • Support corporate marketing initiatives when required.
Required Skills & Competencies:
  • Strong understanding of BTL execution, trade marketing, and retail visibility.
  • Experience in the lighting, electricals, or consumer durable industry (preferred).
  • Good communication, negotiation, and vendor management skills.
  • Ability to handle field marketing activities and travel frequently.
  • Creativity, attention to detail, and ability to manage multiple projects.
Qualification & Experience:
  • Bachelors degree in Marketing, Business, or related field.
  • 14 years of experience in BTL or trade marketing, preferably in lighting or electrical industry.

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