Deputy General Manager

5 hours ago

Mumbai, Maharashtra, India Sun Pharmaceutical Industries, Inc. Full time ₹ 12,00,000 - ₹ 43,00,000 per year
Title: Deputy General Manager - EM CHC

Date: Nov 28, 2025

Location: Sun House - Corporate Office

Company: Sun Pharmaceutical Industries Ltd

Job Title: Dy. General Manager, Marketing (Emerging Markets – Consumer Healthcare Business)

Reports to: Senior General Manager – Strategy & Growth – EM CHC

Team Size:

  • 5 Brand Managers in Mumbai with 2 direct reportees,

  • 8 in-country managers reporting to brand team &

  • 1 shared reporting of Marketing Head in South Africa

Location: Mumbai

Emerging Markets:APAC (Thailand, Myanmar, Malaysia, Bangladesh, Vietnam, Philippines), Africa (South Africa, Nigeria, Kenya, Tanzania), North Africa & Middle East (Morocco & UAE), Latam(Brazil, Mexico & Peru)

Grade: G8

Role Summary:

The DGM – EM CHC will lead the end-to-end operations, brand management, and commercial performance of the Over-the-Counter (OTC/X) business across defined emerging markets. This role is responsible for P&L ownership, strategic brand planning, cross-functional execution, and market-specific initiatives in alignment with the global OTC strategy.

Key Responsibilities:

1. Business Leadership & P&L Management

  • Drive topline and bottom-line performance for the OTC portfolio across existing markets
  • Monitor financial health, ensuring profitability & drive cost-efficiency
  • Lead AOP planning and monthly business reviews

2. Brand Strategy & Marketing

  • Develop and implement differentiated brand strategies tailored to local market dynamics
  • Oversee 360° marketing plans, including ATL, BTL, and digital campaigns
  • Partner with creative & media agencies to ensure impactful communication and ROI

3. Market Operations & Expansion

  • Lead country-specific synergies via sales, trade, and medical teams
  • Identify growth levers including new product launches, portfolio expansion, and Rx-to-OTC switches
  • Ensure regulatory alignment and product approvals in collaboration with RA

4. Team Management & Collaboration

  • Mentor brand managers and country leads to build future leadership pipeline
  • Collaborate with digital & CMI team for campaign development & insight mining
  • Collaborate closely with the CMI team function for new market entry

5. Data-Driven Decision-Making

  • Leverage consumer insights, IQVIA data, and digital analytics to optimize brand performance
  • Establish KPIs and dashboards to track brand health and market competitiveness

6. New Product Development

  • Built innovation pipelines rooted in market-specific insights, ensuring regulatory feasibility and differentiated product positioning while integrating input from local teams
  • Collaborated cross-functionally with BD to fast-track product approvals

Key Interfaces:

  • Business Development, Regulatory, Supply Chain, Medical Affairs, Insights COE, Digital COE

Ideal Candidate Profile:

  • Experience: 12–15 years in FMCG/OTC/Consumer Health with leadership exposure in emerging markets
  • Proven Track Record: Demonstrated success in brand building, market expansion, new product development and P&L management
  • Skills: Strategic thinking, cross-functional leadership, data interpretation, and stakeholder influence
  • Education: MBA in Marketing or equivalent; additional certification in digital marketing is a plus
  • Mindset: Entrepreneurial, hands-on, high learning agility, culturally adaptive

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